Aedas Homes – From new brand to real estate benchmark with a comprehensive digital strategy
- Creativity & Content to Impact
- Travel & Hospitality
Achievements
- +5,000 leads generated in the first 4 months
- €27.5M in revenue during launch
- 4,331 leads with a 1.17% conversion rate from microsites
- 1,818 leads with a 2.23% conversion rate from landing pages
Boosting numbers for every company
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Overview
AEDAS Homes chose us to build its digital identity from scratch and position itself as one of Spain’s leading real estate developers.
- Create a strong and distinctive new brand in the real estate market.
- Develop an integrated digital strategy to capture leads and drive business growth.
- Implement advanced technological tools (CRM, automation, analytics) to manage clients and measure results.
Founded in 2017 under the U.S. fund Castlelake
AEDAS Homes faced the challenge of launching a new brand in a highly competitive market. They needed a partner capable of combining branding, technology, and digital marketing to ensure a powerful takeoff from day one.
In collaboration with their team, we designed a complete brand and digital marketing ecosystem — including naming, visual identity, a corporate website developed on Symfony with a Real Estate CMS, Salesforce and Pardot integration, and a lead generation plan with Google Ads, Facebook Ads, and offline media.
This case demonstrates how the synergy between brand, automation, and omnichannel marketing can accelerate a company’s growth from inception, achieving outstanding results in just four months.
Solutions
Brand and visual identity development01
We built a powerful brand from naming and logo design to corporate presentation, reflecting AEDAS Homes’ core values of sustainability and quality.
Robust digital ecosystem02
We developed a corporate website using Symfony and Real Estate CMS, optimized for managing multiple property developments across Spain.
Advanced technology implementation:03
Integration of CRM with Salesforce and marketing automation with Pardot to manage leads, track conversions, and scale campaigns.
Multichannel lead acquisition strategy04
We designed and executed a lead generation plan through Google Ads and Facebook Ads, supported by offline actions (outdoor, print, banners, sales materials).
Measurable results05
In just four months, AEDAS Homes surpassed 5,000 leads and generated over €27.5M in revenue, consolidating itself as a success story in the real estate industry.
Achievements
- +5,000 leads generated in the first 4 months
- €27.5M in revenue during launch
- 4,331 leads with a 1.17% conversion rate from microsites
- 1,818 leads with a 2.23% conversion rate from landing pages
- Successful implementation of CRM and Marketing Automation with Salesforce and Pardot
- Simultaneous launch of 14 developments across Spain
