About The hybrid power that fuels WAM

In a fragmented landscape, real value comes from connecting the dots. Since 2014, WAM has brought together business strategy and engineering to integrate acquisition, digital ecosystems and data, turning technology into measurable performance, margin and growth.

Founded as We Are Marketing by Giorgio Ascolese, with offices in Valencia and Madrid, the company was created to bring business, technology and marketing together. Its goal: to bridge the gap between digital investment and results through efficient customer acquisition.

The acquisition of LeadClic, a Salesforce specialist, propelled WAM Global forward. We brought marketing and engineering together, connecting acquisition and CRM and moving from working in silos to optimizing the customer lifecycle for real impact.

To master the conversion journey, WAM integrated Interactiv4 (eCommerce) and BlackBird (Cloud and Salesforce). This completed the loop between acquisition, sales and cloud technology, establishing WAM as Spain’s leading independent consultancy.

With Transformance, we took Paid Media beyond the traditional model. We combined MarTech, analytics and CRM to connect media investment with real-time data, maximizing performance and financial impact.

In 2025, we relaunched the WAM brand to unify our international ecosystem. We brought high-level consultancy together with operational capabilities, taking on the challenge of turning strategic decisions into margin, real impact and long-term growth.