Riu Party – When fun turns into massive engagement
- Creativity & Content to Impact
- Travel & Hospitality
Metrics
- +154M total reach achieved
- +3M interactions generated
- 2.3% engagement rate
- 611,200 new social media followers
Boosting numbers for every company
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Overview
We partnered with RIU Party to position the brand as a sector benchmark and attract a younger audience in the United States and Spain.
- Comprehensive social media management strategy
- Creative campaigns on Instagram and TikTok
- Strategic collaborations with influencers
RIU Party is more than just an event
It’s a hybrid entertainment concept that redefines the all-inclusive hotel experience across selected RIU properties. With vibrant events like Riu Pool Party and Riu Get Together Party, the brand creates unforgettable experiences through music, performance, and energy.
Our challenge was to turn RIU Party into a reference point in its category, standing out from competitors and connecting with a new generation of travelers seeking unique, memorable experiences. We revitalized the brand’s social media presence so that choosing a RIU Party became the natural choice over any other.
We developed an end-to-end social media strategy and creative campaign plan for the U.S. and Spanish markets, focusing on Instagram and TikTok to strengthen reach and engagement. To maximize impact, we launched a targeted influencer activation that not only promoted RIU Party creatively but also strengthened brand perception and boosted excitement among the target audience.
Services
- Audits and analysis
- Strategic definition
- Monthly social media calendar creation
- Social posting and community management
- Paid campaign management
- Creative campaign planning and execution
- Reporting and analytics
- Ongoing strategic support
