GreenlandMX – Global scalability and performance for a hyper-specialized e-commerce business.
- Commerce & Experience to Scale
- Commerce Strategy
ACHIEVEMENTS
- 22 markets. International coverage managed within a single ecosystem
- +35% increase in the active catalog, reaching 346,590 items
- +14,4 year-over-year sales growth during peak sales events such as Black Friday
- 100% Continuity. Zero operational disruptions during ERP and PIM integration
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OVERVIEW
We partnered with GreenlandMX to transform its e-commerce architecture and drive the international expansion of its highly specialized product catalog.
- Comprehensive replatforming to manage hundreds of thousands of products and multiple international sites.
- Development and integration of a custom PIM synchronized by real-time events.
- Unified evolution of the B2C and B2B transactional model while maintaining operational continuity.
European leader in online distribution of automotive and cycling products
GreenlandMX manages a highly complex catalog with hundreds of thousands of SKUs and an international operation that serves customers in Europe, the Americas, Asia, Africa, and Oceania. With Spain as its primary market, the company needed to evolve its digital channel to support its rapid growth without compromising daily sales.
In 2024, the company began transforming its technology ecosystem. The goal went beyond simply switching e-commerce platforms: they needed to preserve the operational processes they had built up over the years while simultaneously implementing a new ERP (Sage) and a custom PIM, coordinating a massive catalog, market-specific pricing, inventory management, and B2B and B2C logistics.
The biggest challenge was to completely restructure the digital infrastructure while the business remained fully operational. The platform had to be migrated while preserving the history of customers, orders, URLs, and SEO rankings, all while integrating an asynchronous event-driven architecture (RabbitMQ) capable of handling massive updates to compatibility, products, and prices across 22 countries without compromising performance.
Project SOLUTIONS
Transformation and Replatforming01
Complete replatforming to Magento Open Source and the Hyvä Template. Migration of the product catalog, customers, order history, and SEO, while maintaining functional parity and operational continuity during the transition.
International Multi-Site Operation02
An architecture designed to manage 22 markets from a single platform. Independent configurations for catalogs, pricing, promotions, tax settings, and language for B2C and B2B channels.
PIM & Event Architecture03
Development of a custom PIM and integration with Magento using RabbitMQ. Asynchronous processing to update over 340,000 product listings, prices, and compatibility information without bottlenecks.
ERP Integration and Value-Added Services04
Decoupled integration with Sage ERP, an advanced search engine powered by Doofinder, automation with Connectif, and global payment gateways (Klarna, PayPal, Redsys).
