Veritas – Migration of 12 pages and Integrating B2C and B2B into a high-performance omnichannel ecosystem

Commerce & Experience to Scale
Retail

ACHIEVEMENTS

Ticket size direct increase driven by cross-selling and unified navigation
+Perfor mance dramatically reduced loading times and cart abandonment
+Engage ment increased time spent on the platform through inspirational content
100% scalable unified B2B and B2C operations under a single, scalable architecture

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OVERVIEW

We partnered with Veritas to consolidate its leadership in the organic and local food sector through the end-to-end digital transformation of its B2C and B2B channels.

Bringing together brand content and GEO authority with a powerful, hyper-personalized transactional channel.
Designing a solution to manage catalog complexity, store-specific assortments and customer-specific promotions across channels, resolving operational complexity in real time.
Unifying the shopping experience under a single, high-performance architecture.
Migrating and consolidating the B2C and B2B content and e-commerce platforms into one unified ecosystem.

A leading organic food retailer in Spain

The goal was to bring together thousands of content pages and years of brand authority into a single e-commerce platform capable of adapting product catalogs, store-specific assortments, delivery methods and promotions to each customer profile in real time. It also unlocks new capabilities by bringing content and product catalogs together within a single platform.

The strategic objective was clear: to transform the strength of Veritas’s brand identity and digital presence into a single, dynamic B2C and B2B ecosystem. Veritas needed to deliver a hyper-personalized experience at every touchpoint, adapting its offering to each user’s geographical location, product category and specific commercial conditions without compromising the essence of its brand.

Veritas faced the limitations of a custom-built e-commerce platform that prevented it from scaling and managing the complexity of its business. The main challenge was to orchestrate dynamic pricing, local assortments and personalized promotions in real time, while integrating its loyalty program and preserving the SEO/GEO authority built up through years of content.

To minimize risk, we led a preliminary Discovery consulting phase alongside Veritas’s management team. We audited and defined the complex business rules before development, ensuring seamless alignment between technology, brand strategy and operations.

CLIENT TESTIMONIAL

Veritas expects to increase its online sales by 25%, reaching €7 million by 2026.

VERITAS CLIENT

PROJECT SOLUTIONS

We deployed a high-performance, highly adaptable architecture powered by our Optimo B2C + B2B solution on Magento Open Source, significantly reducing time to market.

To ensure exceptional loading speeds across the transactional experience, we integrated the platform with Hyvä Template and Checkout frontend technology. The result is a unified ecosystem that optimizes operational costs, strengthens customer retention and turns valuable content into a direct driver of sales.