The challenge was to migrate their existing platform to Magento 2 in a record time of 6 months, based on a product strategy designed to strengthen the brand’s position as an authority. The goal was not to build a standalone channel, but rather a comprehensive ecosystem capable of driving conversions while fostering a deep emotional connection with consumers.

The project required organizing, translating, and adapting more than 800 pages of editorial content and a catalog of more than 1,200 products for 15 countries and 10 languages, while adhering to the regulatory and linguistic specificities of each market.

It was also essential to transform the product page so that it would no longer be purely informational but would instead support, advise, and drive conversions, digitally replicating the relational model and experience provided by the Skin Experts in our physical stores. And we succeeded, increasing annual growth by 20%.