Webinar: Mirakl + Adobe + Interactiv4

Inside WAM
23.02.2021

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WAM

Webinar: Mirakl + Adobe + Interactiv4

You are invited to our webinar

It will be held next Tuesday, March 9, at 17:30 (CET) in collaboration with eCommerce News. Don’t miss it!

With increasingly demanding, better informed and more empowered consumers, offering a wide choice of products and/or services is key. Marketplaces such as Amazon or Aliexpress have revolutionized online shopping. In fact, marketplaces will soon account for 50% of online transactions, and that is why companies such as Carrefour, PC Componentes or Sprinter have already launched their own platforms.

Gartner states that “by 2023, organizations that have operated enterprise marketplaces for more than one year will see at least 10% increase in net digital revenue.” (Gartner Report, “11 imperatives when building an Enterprise Marketplace”)

During the period of restrictions due to the Covid-19 pandemic, marketplace platforms have proven their flexibility in adapting supply to quick changes in demand and to logistical challenges.

The webinar

You are invited to join us next Tuesday, March 9, at 17:30 (CET) for an afternoon session where we will discuss the new B2C and B2B business models behind the success of marketplaces.
We would like to share our experience with you and to answer the following questions:

Why is the marketplace model strategic for many of the leading companies?
How to increase and diversify your offering without investing in additional stock and logistics
How to plan and set up your own marketplace by building an ecosystem around it

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WAM

We are decoding meanings

WAM is a hybrid ecosystem where strategy, technology, and creativity come together to transform brands and businesses. Born from thought and action, we integrate consulting and execution, brands and people, to create real, innovative solutions with tangible 360° impact. Our offering is structured into four studios: Creativity & Content to Impact, CRM & Marketing Automation to Connect, Commerce & Experience to Scale, and Media & Optimization to Grow, which work in coordination to deliver real, measurable solutions aligned with business objectives. Under the Thought & Action philosophy and the promise “Decoding Meaning,” we help brands translate data and trends into decisions that create relevant experiences, build brand value, and improve results.