Wow Tech – eCommerce B2C para romper récords en Black Friday.
- Commerce & Experience to Scale
- Retail
Achievements
- +200% Black Friday sales, a historic record for Wow Tech
- +126% sales compared to the previous year
- +10% increase in conversion rate
Boosting numbers for every company
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Overview
We supported Wow Tech Group in its global expansion, solving critical architecture and server issues in Magento 2, and building a solid technological foundation for five premium brands.
- Complete structural renovation with a unique feel and websites tailored to each region
- Integrations with Netsuite and Emarsys automating processes that were previously very costly for Wow Tech
- Custom checkout and agile content system
- Co-leadership Spain–Netherlands with a team of 29 professionals
Wow Tech Group designs, manufactures, and sells sex toys for men and women.
Headquartered in Berlin, it operates globally, focusing on North America, Europe, Australia, and Asia, and has a strong online B2C presence, while accelerating its expansion into B2B.
At the end of 2019, we were presented with a clear challenge: they were already working with Magento 2, but were experiencing development, architecture, and server issues due to a lack of specialization.
After evaluating their objectives and needs, we defined a comprehensive structural renovation plan that included integrations with Netsuite to automate internal processes, connection with Emarsys to optimize the purchasing process with real data, an agile and flexible content management system, and a customized checkout that maximized the customer experience.
Solutions
Complete structural renovation01
Five independent sites, one for each brand, developed in Magento 2 Optimo Commerce. Each instance has a unique and different look and feel, with websites for each region and management for each currency, different payment methods, and multiple languages, delivering to any country in the world.
Quick and easy content population tool02
High-quality, original and unique information for each product. Videos, images and explanations on how to use and clean your products are included in the shop through custom-made widgets with pivotable logic on attributes in Magento 2, achieving intelligent and very fast content population.
Integrations with Netsuite and Emarsys03
Integrations with Netsuite (to intervene in your processes and automate them) and with Emarsys (to track user behavior and the purchasing and interaction process in stores).
Checkout and payment methods04
Customised checkout process with a payment preview showing an overview of the order and a strong CTA. In addition, incorporation of multiple payment methods such as Stripe, Sofort, Klarna, or different versions of PayPal and Amazon Pay.
Services
- Arcwave
- Womanizer
- We Vibe
- Romp
- Pjur
- Ecommerce consulting
- Systems integrations
- Experience design
