The Power – Boosting awareness and lead generation through new channels and alternative media
- Media & Optimization to Grow
- Professional Services
Achievements
- +73.9M impressions
- +82.9% increase in clicks
- 445 leads with an average CPL of €54.40
Boosting numbers for every company
Let's Connect
Overview
The Power chose us to enhance brand visibility and capture leads through a strategy focused on alternative digital media.
- Communicate the brand’s rebranding and new in-person offerings
- Increase awareness and generate qualified leads via new digital channels
- Experiment with alternative media (DV360, Amazon, Taboola, Outbrain, Dailymotion, and Ivoox) beyond traditional internal channels
The Power a business education program with a practical and flexible approach
The Power, a business education program with a practical and flexible approach, tasked us with boosting brand awareness and capturing new leads following its relaunch, expanding its presence to in-person formats while diversifying its digital strategy.
Working closely with their team, we designed a comprehensive multichannel media plan combining programmatic environments, native advertising, and alternative media to maximize reach, generate qualified traffic, and measure each channel’s impact on conversions.
This case demonstrates how diversifying digital media and leveraging alternative platforms can drive awareness, optimize lead acquisition costs, and strengthen the positioning of an educational brand in a highly competitive market.
Solutions
Multichannel strategy01
Developed a media plan combining traditional channels with alternative platforms (DV360, Amazon Ads, Taboola, Outbrain, Dailymotion, Ivoox)
First programmatic campaign02
Executed the first DV360 campaign, optimizing performance with advanced targeting and dynamic creatives
Native advertising and new formats03
Tested native environments to increase qualified traffic and brand awareness, comparing results across Taboola and Outbrain
Continuous measurement and optimization04
Analyzed data in real time, adjusting budgets and creatives according to each channel’s performance
Consolidated impact05
Significant growth in awareness and leads, optimized CPL, and strengthened the brand’s digital presence across new advertising spaces
