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Hyvä Developers Paradise 2026: More than an event, a community milestone

  • Events
  • 27.04.2026

Coding, sunshine, and a legendary vibe. For three days, the Hard Rock Hotel Marbella became the stage for another unforgettable edition of Hyvä Developers Paradise.

An event that has already hailed as a “game-changer” for the Magento and Adobe Commerce ecosystem.

And now that the dust has settled, one thing is clear: Hyvä DevParadise 2026 wasn’t just about what was discussed on stage, but the powerful connections forged behind the scenes.

The “Buzz” from the stage

Kicking off the session on 17th April with Willem Wigman, CEO of Hyvä, presenting Hyvä POS brought the entire community to its feet. It isn’t just a tool; it’s the “missing piece” to bring Magento into the physical world. Built on a microservices architecture using Go and gRPC, this native iOS point-of-sale system allows for total synchronisation with Adobe Commerce without sacrificing the signature speed that defines Hyvä.

But the technical depth went much further, scaling towards pure architectural excellence:

  • Hyvä Commerce & AI Skills: Vinai Kopp broke down how AI Skills allow for the integration of Large Language Models (LLM) directly into the Magento workflow. These aren’t just simple chatbots, but a secure framework that enables the automation of complex back-office tasks while keeping the developer in creative control.
  • Magewire V3 and Enterprise Support: Willem Poortman announced the launch of Magewire version 3, crucial for frontend reactivity, along with the highly anticipated support for B2B and Adobe Commerce Enterprise. This means large-scale projects no longer have an excuse not to migrate to Hyvä.
  • UX and Core Web Vitals in the real world: Karlijn Löwik (RUMvision) and Tomislav Bilic elevated the technical debate towards Real User Monitoring (RUM). Their message was clear: eCommerce success doesn’t depend on a one-off Lighthouse test, but on constant metrics and real data proving that every millisecond gained translates into conversion.
  • Hyvä UI and the Tailwind ecosystem: There was a deep dive into how the new Hyvä UI component library is drastically simplifying Time-to-Market, allowing for complex layouts with extremely clean and maintainable code.

What the “Paradisers” are saying

There is a unanimous sentiment among attendees: “It’s the only event where the poolside chats are as valuable as the keynotes.” We wanted every moment to be intentional, and it truly was. From high-voltage DevExchange sessions to networking moments during the pre and after-parties, we achieved something we hadn’t even set out to do: reaffirming that the Magento community is a family in full growth.

A rockstar atmosphere
Sponsors of the calibre of Mollie, Adobe, Amasty, and of course, Hyvä, immersed themselves alongside attendees in the “Paradise” spirit. Feedback highlighted the exchange of ideas that defined the three days: no egos, just shared goals.

“Magento’s future isn’t just bright; it’s blinding,” was a standout comment from the networking sessions. This edition of Hyvä Paradise proved that when top-tier talent is combined with the right venue, the results are high-octane.

Relive the magic

If you were there, you know that feeling. We have reclaimed our status as a global community of Paradisers, and the countdown to the next encounter has already begun. Soon, we’ll be sharing the talks on our YouTube channel. Stay tuned!

In the meantime, relish the photographs that capture three days of pure community.

Thank you for making Marbella unforgettable. See you in Paradise!

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