Anna – WAM Labs

AR Hotels & Resorts is a family-owned hotel chain with more than four decades of history, deeply rooted in Calpe on the Costa Blanca. Since opening its first establishment in 1981, the company has expanded its presence to several cities in Spain, including Madrid and Segovia, offering 4- and 5-star accommodations that blend Mediterranean tradition with innovation and excellence in service.

AR Hotels & Resorts was seeking a technological solution capable of providing immediate and personalized responses to guests, optimizing repetitive tasks without replacing human attention. In addition, the company wanted to adapt to the evolution of tourism, where new generations of travelers value the speed and efficiency of digital service, without losing the warmth that defines the sector.

At WAM Labs, we combine innovation and expertise to design transformative solutions in Salesforce. We leverage AI-powered technology to optimize processes, enhance guest experience, and keep our clients at the forefront.

After completing a booking, Anna steps into action. In this case, it’s a new guest with no prior information. Using the booking data, Anna identifies that it’s a couple and proposes personalized experiences to enrich their stay, optimizing the interaction from the first contact.