We act with precision in paid media, always starting from audience understanding, activating traffic drivers, and scaling reach with measurable return. We evaluate where to place each investment to maximize impact (SEM, Social Ads, Affiliate, Programmatic, CTV) and design strategies adapted to every stage of the funnel. But we don’t stop at diffusion: we optimize in real time, test creative variables and segmentations, and close the loop by analyzing performance and profitability. In this way, paid media not only attract but work in service of growth.