Turisme Comunitat Valenciana – A 360º digital strategy connecting experiences and travelers
- Creativity & Content to Impact
- Travel & Hospitality
Metrics
- +9% growth in the social media community, surpassing 750,000 followers
- +20% increase in traffic to the tourism portal www.comunitatvalenciana.com
- + Omnichannel presence that drives bookings at key moments by market and season
Boosting numbers for every company
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Overview
We designed and launched a 360º digital content strategy for Comunitat Valenciana, built around the traveler’s journey and tailored to regional, national, and international markets (UK, France, and Germany).
Our goal: to increase brand awareness, reputation, and engagement; strengthen user interaction; and drive qualified traffic to the tourism portal.
The strategy combines engaging content, innovation, and precise timing to maximize bookings and loyalty — transforming how travelers connect with the destination at every stage of their journey.
Services
- Web content marketing and travel videoblogs
- Event agenda and social media management
- Influencer collaborations and mobile marketing (app development)
- Email marketing and audience segmentation
- Paid campaigns across OTAs, metasearch engines, social media, and SEM
- Performance measurement, optimization, and results analysis
Collaboration with WAM is a cornerstone of Turisme Comunitat Valenciana’s digitalization and positioning strategy. Their role goes far beyond that of a typical provider: they are our strategic partner in managing, in an integrated way, nearly our entire digital ecosystem. This includes everything from the high-quality content of our official portal, www.comunitatvalenciana.com, and the innovative series of tourism video blogs, to the effectiveness of our social media strategy, influencer collaborations, OTA advertising, and email marketing. WAM’s vision, combined with the monthly monitoring of our key performance indicators, ensures we maintain sustainable and measurable digital growth — essential to remain a competitive tourism destination.
