Omoda & Jaecco – From broken data to smart decisions with an intelligent measurement ecosystem
- Media & Optimization to Grow
- Retail
Achievements
- 100% Form errors eliminated from 30% to 0%
- +95% reliability in GA4–Dynamics traceability
- 100% Optimized ROI/ROAS thanks to accurate data
- + Integrated view of campaigns, dealerships, and management
Boosting numbers for every company
Let's Connect
Overview
OMODA & JAECOO chose us to transform their marketing with an intelligent measurement ecosystem.
- Eliminate 30% of form errors and ensure reliable GA4–Dynamics traceability
- Build a robust measurement system from scratch, avoiding origin errors
- Connect media investment to real business outcomes via unified dashboards
OMODA and JAECOO two sister brands in the automotive sector
OMODA and JAECOO, two sister brands in the automotive sector, presented a clear challenge: move from broken, inconsistent data to a trustworthy system that supports strategic decisions.
In collaboration with their teams, we designed a robust measurement ecosystem that corrected critical errors, unified data flows with CRM Dynamics and BigQuery, and enabled real-time visualization of key metrics through Power BI.
This case demonstrates how the coherent integration of analytics, compliance, and cloud technology can transform decision-making, elevate measurement standards in the automotive sector, and turn data into a true business driver.
Solutions
Deep audit and correction01
Reviewed GTM, GA4, and pixel implementation, fixing traceability issues and errors
Regulatory compliance02
Adapted banners and Consent Mode for modeled data collection and remarketing
Unified measurement plan03
Created DataLayers, tagging guides, and integrated data flows with CRM Dynamics and BigQuery
Actionable visualization04
Developed Power BI dashboards for marketing, sales, and management to make real-time decisions
Ongoing support05
Delivered not just data, but a living system that evolves with media strategy and business needs
