The AI eCommerce revolution is here

You have a new date with eCommerce a Cucharadas next April, 23rd

The most flavorful event for eCommerce enthusiasts, innovation, technology, and a good spoonful of food is back to talk about generative AI and how it’s transforming search within eCommerce.

New month, new partner

Together with our partner of the month, Empathy.co, and specifically Borja Santaolalla, its co-founder and CXO, we will discuss the top topic: Artificial Intelligence. More specifically, “Generative UIs: Redefining Search in eCommerce.”

What is Generative AI?

Imagine having an internal search engine in your online store that doesn’t just help you find products—it talks to you and adjusts to what you actually need. That’s exactly what the generative search tools from Empathy.co are doing. Instead of a basic chatbot or search bar, they’ve built an assistant that knows your catalog inside out and interacts with you in a personalized and contextual way. It feels like a shopping conversation, with an expert guiding you every step of the way.

This prototype, built and tested with Ocado’s catalog, is changing the way we buy groceries. You’re not just shopping by list anymore—you can shop by diet, recipes, or even like you’re talking to a nutritionist. It makes shopping easier and more personal than ever.

Why is Generative AI different?

What sets this assistant apart from traditional chatbots or tools like ChatGPT comes down to a few key things:

• It’s built to recommend products accurately—not just deliver text-based answers.
• The LLM is trained with each store’s catalog, so it becomes a true expert in every sector, whether it’s nutrition, home improvement, or books.
• It’s a private and personalized service, which means no data is shared with competitors like OpenAI or Google. Your data—and your customers’ data—stays completely secure.

Use Cases beyond Grocery

This kind of assistant isn’t just useful for grocery shopping. Sectors like bookstores, DIY and home improvement, and even B2B spare parts can benefit from generative AI assistants to recommend products more effectively and personally.

AI: More than just a hype

But we’re not stopping there, right? At interactiv4, we’re also jumping in with a live demo. Cristian Sanclemente and Óscar Recio will walk us through “AI in eCommerce: From hype to reality.”

Is artificial intelligence just a trend, or is it really changing the game?
This live demo might give you some answers.

Networking & hearthy soup

The entire evening will be paired with the best food in a relaxed atmosphere, because at eCommerce a Cucharadas, we don’t just talk about technology – we also network with a glass of fine wine in hand.

The capacity is limited, sign up and don’t miss out on your dose of AI.

Date: Wednesday, April, 23rd, from 18:30h to 21:30h

Where: Contacto Cocina

️ Reserve your spot

See you there!