With Salesforce Data Cloud (Data 360), we transform how organizations manage their data by unifying structured and unstructured information from multiple sources in real time, creating a complete and actionable view of the customer. Thanks to simplified integrations through Zero Copy and an extensive library of connectors, we incorporate data from other Salesforce clouds, third-party applications, and internal systems without complex ETL.

We apply artificial intelligence to resolve identities, dynamically segment audiences, and generate predictions that anticipate needs, enabling more precise decisions and personalized interactions. From a single environment, teams can activate workflows and campaigns across marketing, advertising, sales, and customer service, turning data into concrete actions and maximizing the impact of every interaction throughout the customer lifecycle.