{"id":9355,"date":"2026-05-21T15:35:31","date_gmt":"2026-05-21T13:35:31","guid":{"rendered":"https:\/\/wam.global\/wam-room\/\/?p=9355"},"modified":"2026-05-21T15:35:31","modified_gmt":"2026-05-21T13:35:31","slug":"wam-acelerador-comercio-agentico-salesforce","status":"publish","type":"post","link":"https:\/\/wam.global\/es\/wam-room\/wam-acelerador-comercio-agentico-salesforce\/","title":{"rendered":"WAM: Impulsamos el salto al comercio ag\u00e9ntico en Espa\u00f1a"},"content":{"rendered":"<h4>El modelo ya est\u00e1 aumentando un 2,5 % la conversi\u00f3n, un 11 % el ticket medio y reduciendo la carga operativa en atenci\u00f3n al cliente.<\/h4>\n<p>El eCommerce afronta una nueva etapa marcada por el auge del comercio ag\u00e9ntico, un modelo en el que la IA deja de limitarse a responder preguntas para convertirse en un sistema capaz de entender el entorno, recomendar productos y acompa\u00f1ar al usuario durante todo el proceso de compra. En este contexto, <strong>WAM ha desarrollado un <a href=\"https:\/\/wam.global\/es\/soluciones\/commerce-experience-scale\/agentforce-guided-shopping\/?utm_source=medios&amp;utm_medium=pr&amp;utm_campaign=Agentforce-asistente-compra\" target=\"_blank\" rel=\"noopener\">acelerador basado en Salesforce Agentforce<\/a> que permite desplegar asistentes inteligentes para ecommerce en tan solo dos semanas.<\/strong><\/p>\n<p>La soluci\u00f3n est\u00e1 dise\u00f1ada para <strong>convertir el <em>storefront<\/em> en un entorno de asistencia permanente<\/strong> donde cada visitante recibe recomendaciones, soporte y acompa\u00f1amiento personalizado en tiempo real. M\u00e1s all\u00e1 de un chatbot tradicional, <strong>el asistente act\u00faa como un vendedor inteligente<\/strong> que interpreta la intenci\u00f3n del usuario, conecta con el cat\u00e1logo y gu\u00eda la conversaci\u00f3n hasta la compra.<\/p>\n<h3>Del ecommerce tradicional al commerce aut\u00f3nomo<\/h3>\n<p>El movimiento marca uno de los <strong>primeros aterrizajes reales del comercio ag\u00e9ntico en Espa\u00f1a<\/strong>, un modelo que transforma el ecommerce tradicional en una experiencia capaz de vender, recomendar y asistir de forma aut\u00f3noma y personalizada. La compa\u00f1\u00eda se\u00f1ala que este tipo de sistemas ya est\u00e1n generando <strong>mejoras medibles en conversi\u00f3n, ticket medio y eficiencia operativa.<\/strong> Entre los principales impactos observados destacan un <strong>aumento del 2,5 % en la conversi\u00f3n, un crecimiento del 11 % en el ticket medio y un incremento del 4 % en ingresos por visitante.<\/strong><\/p>\n<p>Adem\u00e1s del impacto en ventas, el modelo <strong>reduce la carga operativa en atenci\u00f3n al cliente<\/strong> gracias a la resoluci\u00f3n autom\u00e1tica de preguntas frecuentes, estados de pedido o consultas transaccionales. Todo ello dentro de una experiencia omnicanal que conecta datos, contenido y atenci\u00f3n en tiempo real.<\/p>\n<h3>Del buscador al vendedor inteligente<\/h3>\n<p>Seg\u00fan WAM, uno de los <strong>principales retos del ecommerce actual es la desconexi\u00f3n entre descubrimiento, atenci\u00f3n y conversi\u00f3n.<\/strong> Muchos usuarios siguen abandonando la compra porque no encuentran el producto adecuado o necesitan cambiar de canal para completar una gesti\u00f3n. Este acelerador busca <strong>resolver ese punto de fricci\u00f3n integrando distintas capacidades dentro de una misma experiencia conversacional.<\/strong> Entre ellas destacan el <strong>descubrimiento inteligente de producto, la personalizaci\u00f3n de la experiencia de marca, la asistencia directa al carrito y la autogesti\u00f3n<\/strong> de pedidos en tiempo real.<\/p>\n<p>A trav\u00e9s de <strong>Salesforce Commerce Cloud, SCAPI y Data Cloud<\/strong>, el sistema puede trabajar con <strong>informaci\u00f3n de cat\u00e1logo, disponibilidad de stock y se\u00f1ales de comportamiento del cliente<\/strong> para ofrecer respuestas y recomendaciones adaptadas a cada contexto. Adem\u00e1s, cuando se apoya en capacidades de IA generativa de Salesforce, <strong>la <em>Einstein Trust Layer<\/em> aporta controles de seguridad, privacidad y uso responsable de los datos dentro del ecosistema Salesforce.<\/strong> El objetivo no es sustituir la interacci\u00f3n humana, sino eliminar tareas repetitivas y hacer la experiencia de compra m\u00e1s fluida y eficiente.<\/p>\n<h3>Una implementaci\u00f3n r\u00e1pida y orientada a negocio<\/h3>\n<p>El modelo de WAM se basa en una <strong>metodolog\u00eda de despliegue acelerado que permite lanzar un piloto funcional en catorce d\u00edas.<\/strong> Durante la primera semana se conectan las fuentes de datos y la base de conocimiento para dotar al sistema del contexto y la identidad de la marca.<\/p>\n<p>En la segunda fase se entrenan los flujos de descubrimiento y transacci\u00f3n y se despliega el entorno funcional dentro del storefront. El objetivo es que las compa\u00f1\u00edas validen r\u00e1pidamente el <strong>impacto del sistema sobre conversi\u00f3n, atenci\u00f3n y experiencia de cliente<\/strong> sin alterar su roadmap tecnol\u00f3gico.<\/p>\n<h3>El salto hacia el commerce aut\u00f3nomo<\/h3>\n<p>Para WAM, el crecimiento de este tipo de soluciones responde a una <strong>evoluci\u00f3n natural del ecommerce hacia modelos m\u00e1s conectados al dato y a la personalizaci\u00f3n.<\/strong> La combinaci\u00f3n entre IA conversacional, first-party data y plataformas CRM est\u00e1 transformando la relaci\u00f3n entre marcas y clientes. El ecommerce deja as\u00ed de ser un escaparate digital para convertirse en un <strong>sistema capaz de aprender, recomendar y actuar en tiempo real.<\/strong><\/p>\n<p><em>\u201cEstamos hablando de una tecnolog\u00eda que muy pocas compa\u00f1\u00edas est\u00e1n operando hoy de forma real en el mercado espa\u00f1ol. El salto no est\u00e1 solo en tener un chatbot m\u00e1s avanzado, tambi\u00e9n en transformar el ecommerce en un entorno capaz de vender, recomendar y asistir de forma aut\u00f3noma y personalizada\u201d<\/em>, afirma Aurelio Bened\u00ed, Salesforce Commerce Lead Architect de WAM en Espa\u00f1a.<\/p>","protected":false},"excerpt":{"rendered":"<p>El modelo ya est\u00e1 aumentando un 2,5 % la conversi\u00f3n, un 11 % el ticket medio y reduciendo la carga operativa en atenci\u00f3n al cliente. El eCommerce afronta una nueva etapa marcada por el auge del comercio ag\u00e9ntico, un modelo en el que la IA deja de limitarse a responder preguntas para convertirse en un [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":9356,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"solutions":[54],"formats":[274],"class_list":["post-9355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","solutions-commerce-experience-to-scale","formats-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Impulsamos el comercio ag\u00e9ntico con Salesforce | WAM<\/title>\n<meta name=\"description\" content=\"En WAM lanzamos nuestra soluci\u00f3n basada en Salesforce Agentforce 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