{"id":9346,"date":"2026-05-18T19:56:02","date_gmt":"2026-05-18T17:56:02","guid":{"rendered":"https:\/\/wam.global\/wam-room\/\/?p=9346"},"modified":"2026-05-18T19:56:02","modified_gmt":"2026-05-18T17:56:02","slug":"storefront-next-salesforce-agentforce-commerce-b2c","status":"publish","type":"post","link":"https:\/\/wam.global\/es\/wam-room\/storefront-next-salesforce-agentforce-commerce-b2c\/","title":{"rendered":"Storefront Next: La evoluci\u00f3n del frontend de Agentforce Commerce B2C"},"content":{"rendered":"<p>En WAM analizamos cada salto tecnol\u00f3gico bajo una premisa: \u00bfc\u00f3mo acelera esto el negocio de nuestros clientes? <strong>Storefront Next no es una actualizaci\u00f3n m\u00e1s<\/strong>; es la apuesta de Salesforce a la necesidad de un rendimiento extremo y una flexibilidad sin precedentes en el entorno B2C.<\/p>\n<p>De hecho, esta nueva arquitectura <strong>AI-first<\/strong> permite desplegar experiencias de compra ultrarr\u00e1pidas, combinando con \u00e9xito la potencia de un stack moderno con la robustez de Salesforce.<\/p>\n<h3>El nuevo est\u00e1ndar: Storefront Next en Agentforce Commerce B2C<\/h3>\n<p>Para entender el contexto, Salesforce est\u00e1 posicionando <strong>Storefront Next<\/strong> como el nuevo est\u00e1ndar para B2C Commerce, con un enfoque AI-first, enterprise-ready y extensible, apoyado en tecnolog\u00edas modernas como React 19, React Router 7, SCAPI y Managed Runtime. En paralelo, Composable Storefront basado en <strong>PWA Kit<\/strong> y <strong>Managed Runtime<\/strong> sigue siendo una opci\u00f3n vigente dentro del ecosistema headless de Salesforce Commerce..<\/p>\n<p>Es precisamente en este escenario donde Salesforce ha publicado <strong>Storefront Next Template<\/strong>, descrito en su <a href=\"https:\/\/github.com\/SalesforceCommerceCloud\/storefront-next-template\" target=\"_blank\" rel=\"noopener\">repositorio oficial<\/a> como un \u201dproduction-ready React storefront template for Salesforce B2C Commerce\u201d, construido con <strong>React Router 7<\/strong> y <strong>React 19.<\/strong><\/p>\n<h3>El fin de las duplicidades en Page Designer<\/h3>\n<p>Uno de los puntos m\u00e1s interesantes de esta evoluci\u00f3n est\u00e1 en <strong>Page Designer<\/strong>. Salesforce ha explicado recientemente que, con esta nueva arquitectura headless, los equipos pueden exponer componentes React directamente en Page Designer <strong>sin necesidad de mantener una versi\u00f3n ISML y otra en React<\/strong>. En otras palabras: se reduce de un plumazo una de las duplicidades m\u00e1s habituales cuando se trabaja con storefronts composable.<\/p>\n<h3>Radiograf\u00eda t\u00e9cnica de la documentaci\u00f3n oficial<\/h3>\n<p>Si profundizamos en la <a href=\"https:\/\/github.com\/SalesforceCommerceCloud\/storefront-next-template\" target=\"_blank\" rel=\"noopener\">documentaci\u00f3n oficial<\/a> de Page Designer para Composable Storefront \/ PWA Kit, se a\u00f1aden adem\u00e1s varios detalles muy relevantes:<\/p>\n<ul>\n<li>El nuevo enfoque headless de Page Designer incorpora <em><span style=\"font-weight: 400;\">@salesforce\/storefront-next-runtime<\/span><\/em> en PWA Kit v13.7 o posterior.<\/li>\n<li>Permite la <strong>carga din\u00e1mica\/lazy loading<\/strong> de componentes mediante un registry<\/li>\n<li>Permite definir las rutas desde la metadata mediante el atributo route en la metadata.<\/li>\n<li>Hace que la l\u00f3gica del componente pase a vivir en React, ya que el JavaScript custom asociado a la metadata de Page Designer <strong>deja de ejecutarse<\/strong> en este modo headless.<\/li>\n<li>Adem\u00e1s, permite que Page Designer cargue y previsualice el storefront PWA Kit en su ruta real durante la edici\u00f3n y preview.<\/li>\n<\/ul>\n<p><strong>En este breve v\u00eddeo<\/strong> mostramos un entorno local levantado a partir del Quick Start oficial del repositorio Storefront Next Template. Seg\u00fan el README del template, el arranque base parte de Node.js 24+, pnpm, la clonaci\u00f3n del repositorio, la copia de <em>.env.default<\/em> a <em>.env<\/em>, la configuraci\u00f3n de credenciales de B2C Commerce y la ejecuci\u00f3n de <em>pnpm install<\/em> y <em>pnpm dev<\/em>.<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-9346-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/wam.global\/wp-content\/uploads\/2026\/05\/storefront-next-demo-agentforce-commerce-b2c.mp4?_=1\" \/><a href=\"https:\/\/wam.global\/wp-content\/uploads\/2026\/05\/storefront-next-demo-agentforce-commerce-b2c.mp4\">https:\/\/wam.global\/wp-content\/uploads\/2026\/05\/storefront-next-demo-agentforce-commerce-b2c.mp4<\/a><\/video><\/div>\n<h3>Un apunte de prudencia necesario<\/h3>\n<p>Eso s\u00ed, conviene subrayar un punto de cautela: el propio repositorio oficial indica que Storefront Next es un <strong>\u00abpilot or beta service\u00bb<\/strong> y que su uso queda a discreci\u00f3n del cliente. Por eso, hoy tiene m\u00e1s sentido hablar de exploraci\u00f3n t\u00e9cnica, aprendizaje y validaci\u00f3n temprana que de una soluci\u00f3n ya plenamente asentada como est\u00e1ndar general para cualquier proyecto.<\/p>\n<h3>Nuestra visi\u00f3n<\/h3>\n<p>En WAM no solo implementamos tecnolog\u00eda; construimos ventajas competitivas. Consideramos que Storefront Next representa el equilibrio especialmente relevante: la libertad del desarrollo moderno en React con la seguridad y el soporte de un ecosistema Enterprise.<\/p>\n<p>En definitiva, es la herramienta que permite a nuestros desarrolladores centrarse en crear valor y a nuestras marcas escalar con menos fricciones t\u00e9cnicas.<\/p>\n<p><strong>\u00bfTu storefront actual est\u00e1 preparado para la velocidad de 2026?<\/strong> En WAM ya estamos construyendo el siguiente nivel.<\/p>","protected":false},"excerpt":{"rendered":"<p>En WAM analizamos cada salto tecnol\u00f3gico bajo una premisa: \u00bfc\u00f3mo acelera esto el negocio de nuestros clientes? Storefront Next no es una actualizaci\u00f3n m\u00e1s; es la apuesta de Salesforce a la necesidad de un rendimiento extremo y una flexibilidad sin precedentes en el entorno B2C. De hecho, esta nueva arquitectura AI-first permite desplegar experiencias de [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":9348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[],"solutions":[54],"formats":[40],"class_list":["post-9346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia","solutions-commerce-experience-to-scale","formats-articulo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Storefront Next: Arquitectura AI-First para Agentforce Commerce B2C<\/title>\n<meta name=\"description\" content=\"Storefront Next redefine el desarrollo B2C. Analizamos la nueva arquitectura AI-First de Agentforce Commerce con React 19, Page Designer headless y alto rendimiento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wam.global\/es\/wam-room\/storefront-next-salesforce-agentforce-commerce-b2c\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storefront Next: La evoluci\u00f3n del frontend de Agentforce Commerce B2C\" \/>\n<meta property=\"og:description\" content=\"Storefront Next redefine el desarrollo B2C. 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