{"id":9210,"date":"2026-04-15T10:02:45","date_gmt":"2026-04-15T08:02:45","guid":{"rendered":"https:\/\/wam.global\/wam-room\/\/?p=9210"},"modified":"2026-04-15T10:02:45","modified_gmt":"2026-04-15T08:02:45","slug":"wurth-espana-impulsa-ecommerce-wam","status":"publish","type":"post","link":"https:\/\/wam.global\/es\/wam-room\/wurth-espana-impulsa-ecommerce-wam\/","title":{"rendered":"Liderazgo t\u00e9cnico y resultados r\u00e9cord: el desbloqueo del eCommerce de W\u00fcrth Espa\u00f1a."},"content":{"rendered":"<p><strong>W\u00fcrth Espa\u00f1a<\/strong>, compa\u00f1\u00eda l\u00edder en distribuci\u00f3n B2B de soluciones de instalaci\u00f3n, entre otras \u00e1reas, ha impulsado la evoluci\u00f3n de su canal eCommerce junto a\u00a0<strong>WAM<\/strong>, ecosistema h\u00edbrido donde estrategia, tecnolog\u00eda y creatividad se conectan para transformar negocios.<\/p>\n<p>Este trabajo conjunto ha permitido a la compa\u00f1\u00eda cerrar 2025 con un\u00a0<strong>crecimiento del 30 % en su negocio online y alcanzar una facturaci\u00f3n r\u00e9cord de 52 millones de euros en su canal digital.<\/strong> La tendencia se mantiene en 2026, con un crecimiento del 22 % en febrero respecto al mismo periodo del a\u00f1o anterior, lo que confirma la consolidaci\u00f3n del eCommerce como palanca de negocio.<\/p>\n<p>El proyecto responde a un reto estructural en el entorno B2B, donde la venta sigue estando muy ligada a modelos tradicionales y a la red comercial. En este contexto, el desaf\u00edo no era \u00fanicamente tecnol\u00f3gico; el verdadero objetivo pasaba por conseguir que el canal digital tuviera sentido dentro del modelo de negocio y fuera adoptado tanto por clientes como por equipos comerciales, integr\u00e1ndose de forma natural en una operativa hist\u00f3ricamente offline.<\/p>\n<p>Cuando comenz\u00f3 la colaboraci\u00f3n a finales de 2021, W\u00fcrth Espa\u00f1a se encontraba en un punto cr\u00edtico, con una plataforma eCommerce que\u00a0<strong>no pod\u00eda salir a producci\u00f3n<\/strong>\u00a0debido a problemas de rendimiento, dependencia de sistemas legacy y dificultades en procesos clave como la gesti\u00f3n de precios, lo que impactaba directamente en la experiencia de usuario y en la viabilidad del canal digital.<\/p>\n<h3>De desbloquear la plataforma a sentar las bases del canal digital<\/h3>\n<p>A partir de ese punto, el trabajo conjunto entre W\u00fcrth Espa\u00f1a y WAM se articul\u00f3 en torno a\u00a0<strong>resolver un reto muy concreto<\/strong>, convertir una plataforma que no estaba preparada para operar con normalidad en un canal funcional sobre el que construir crecimiento.<\/p>\n<p>Para ello, se adopt\u00f3 un enfoque progresivo, basado en\u00a0<strong>mejoras continuas que permitieran optimizar el rendimiento y la experiencia\u00a0<\/strong>de usuario sin interrumpir la operativa. Este proceso ha permitido transformar gradualmente el eCommerce en un entorno m\u00e1s \u00e1gil, estable y alineado con las necesidades reales del negocio.<\/p>\n<h3>Tecnolog\u00eda y colaboraci\u00f3n para impulsar la adopci\u00f3n<\/h3>\n<p>Uno de los principales desaf\u00edos ha sido trabajar sobre\u00a0<strong>sistemas heredados<\/strong>, especialmente en la gesti\u00f3n de precios, donde la dependencia de servicios inestables generaba fricciones en la experiencia. Para resolverlo, el equipo ha desarrollado soluciones espec\u00edficas como el uso de cach\u00e9 o la carga as\u00edncrona de precios, lo que permite mejorar la usabilidad de la plataforma mientras se avanza en su evoluci\u00f3n t\u00e9cnica.<\/p>\n<p>Este enfoque t\u00e9cnico se complementa con una\u00a0<strong>colaboraci\u00f3n estrecha<\/strong>\u00a0entre los equipos de W\u00fcrth Espa\u00f1a y WAM, basada en la escucha continua y en la incorporaci\u00f3n del feedback de comerciales y clientes. En un entorno donde la red de ventas sigue siendo clave, esta din\u00e1mica resulta fundamental para impulsar la adopci\u00f3n del canal digital, facilitando su integraci\u00f3n progresiva en el d\u00eda a d\u00eda de la organizaci\u00f3n y reforzando su papel dentro del modelo comercial.<\/p>\n<p><em>\u201cEste proyecto refleja muy bien c\u00f3mo entendemos el eCommerce en WAM. No se trata de implementar una plataforma y darla por cerrada, sino de construir un sistema vivo, que evoluciona con el negocio y que es capaz de generar impacto real de forma sostenida, incluso en contextos complejos\u201d<\/em>, se\u00f1ala\u00a0<strong>Antonija Tadic<\/strong>, Directora de Cuentas de WAM.<\/p>\n<p><em>\u201cPara nosotros, el reto era integrar el canal online dentro de un modelo comercial muy consolidado sin perder lo que nos hace fuertes como compa\u00f1\u00eda. La colaboraci\u00f3n con WAM nos ha permitido avanzar paso a paso, mejorar la experiencia y convertir el eCommerce en un canal cada vez m\u00e1s relevante para nuestro negocio\u201d<\/em>, a\u00f1ade\u00a0<strong>Mar\u00eda P\u00e9rez<\/strong>, Directora de eBusiness y Marketing Multicanal de W\u00fcrth Espa\u00f1a.<\/p>","protected":false},"excerpt":{"rendered":"<p>W\u00fcrth Espa\u00f1a, compa\u00f1\u00eda l\u00edder en distribuci\u00f3n B2B de soluciones de instalaci\u00f3n, entre otras \u00e1reas, ha impulsado la evoluci\u00f3n de su canal eCommerce junto a\u00a0WAM, ecosistema h\u00edbrido donde estrategia, tecnolog\u00eda y creatividad se conectan para transformar negocios. Este trabajo conjunto ha permitido a la compa\u00f1\u00eda cerrar 2025 con un\u00a0crecimiento del 30 % en su negocio online [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":9212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"solutions":[54],"formats":[274],"class_list":["post-9210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","solutions-commerce-experience-to-scale","formats-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>W\u00fcrth Spain impulsa eCommerce y estrategia digital con WAM<\/title>\n<meta name=\"description\" content=\"W\u00fcrth Espa\u00f1a refuerza canal web y ventas junto a WAM. 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