{"id":8216,"date":"2026-09-16T10:50:06","date_gmt":"2026-09-16T08:50:06","guid":{"rendered":"https:\/\/wam.global\/wam-room\/\/?p=8216"},"modified":"2026-09-16T10:50:06","modified_gmt":"2026-09-16T08:50:06","slug":"javier-alonso-vp-commerce-wam","status":"publish","type":"post","link":"https:\/\/wam.global\/es\/wam-room\/javier-alonso-vp-commerce-wam\/","title":{"rendered":"Javier Alonso se une a WAM para liderar la nueva era del comercio ag\u00e9ntico y los ecosistemas digitales"},"content":{"rendered":"<p>En WAM hemos incorporado a Javier Alonso como nuevo VP de \u2018<a href=\"https:\/\/wam.global\/es\/soluciones\/commerce-experience-scale\/\" target=\"_blank\" rel=\"noopener\">Commerce &amp; Experience to Scale<\/a>\u2019, desde donde liderar\u00e1 la evoluci\u00f3n de la propuesta de esta \u00e1rea de la compa\u00f1\u00eda. Su incorporaci\u00f3n permitir\u00e1 <strong>reforzar el acompa\u00f1amiento a empresas que buscan convertir su canal digital en una palanca real de negocio<\/strong>, conectando aspectos como producto, pricing, stock, experiencia, datos y operaci\u00f3n.<\/p>\n<p>La compa\u00f1\u00eda conecta tecnolog\u00eda, experiencia y negocio para acompa\u00f1ar a sus clientes en el desarrollo y la gesti\u00f3n de ecosistemas digitales capaces de atraer demanda, convertirla y ofrecer una experiencia consistente en los distintos puntos de contacto. En este contexto, WAM tambi\u00e9n impulsar\u00e1 la preparaci\u00f3n de las compa\u00f1\u00edas para una nueva etapa del comercio digital, el <strong>comercio ag\u00e9ntico<\/strong>, en el que asistentes y agentes de inteligencia artificial participar\u00e1n cada vez m\u00e1s en el descubrimiento, la recomendaci\u00f3n y, progresivamente, la propia compra. Para las compa\u00f1\u00edas, el reto ser\u00e1 asegurar que sus cat\u00e1logos, datos y operaciones est\u00e9n preparados para funcionar tambi\u00e9n en estos nuevos entornos.<\/p>\n<p><strong>Javier Alonso cuenta con m\u00e1s de 25 a\u00f1os de trayectoria vinculada al comercio electr\u00f3nico, el marketing digital, la tecnolog\u00eda y la omnicanalidad.<\/strong> Antes de incorporarse a WAM ha desarrollado su carrera en <strong>SEIDOR<\/strong>, donde ha ejercido como Director del \u00e1rea de Commerce y Marketing &amp; Commerce Senior Advisor. Anteriormente fue Head of Digital en RICOH IT Services y <strong>CEO de B2B Group<\/strong>, compa\u00f1\u00eda que fund\u00f3 y dirigi\u00f3 durante 14 a\u00f1os y desde la que particip\u00f3 en proyectos digitales para empresas de distintos sectores y mercados internacionales. Especializado en comercio electr\u00f3nico desde 1997, su perfil combina experiencia en consultor\u00eda, tecnolog\u00eda, gesti\u00f3n empresarial y desarrollo de negocio.<\/p>\n<p>En el \u00e1mbito acad\u00e9mico, Javier Alonso es <strong>doctor en Econom\u00eda y Gesti\u00f3n Empresarial por la Universidad de Alcal\u00e1, ingeniero superior de Telecomunicaci\u00f3n por la Universidad Polit\u00e9cnica de Madrid y cuenta con un m\u00e1ster en Business Innovation por la Universidad de Deusto<\/strong>. Tambi\u00e9n ha cursado estudios de posgrado en Ingenier\u00eda Telem\u00e1tica en la Universidad Polit\u00e9cnica de Madrid y compagina su actividad profesional con la docencia en programas de Marketing y Comercio Electr\u00f3nico. Adem\u00e1s, forma parte del grupo de Comercializaci\u00f3n e Investigaci\u00f3n de Mercados\u00a0 de la Universidad de Alcal\u00e1, con especial foco en gesti\u00f3n omnicanal y marketing digital.<\/p>\n<blockquote><p>\u201cMe incorporo a WAM con la ilusi\u00f3n de ayudar a las compa\u00f1\u00edas a convertir sus canales digitales en un activo de negocio cada vez m\u00e1s relevante. El reto ya no consiste s\u00f3lo en disponer de una buena experiencia o de una plataforma de venta: exige conectar producto digital, relaci\u00f3n con el cliente, datos, activaci\u00f3n comercial y operaci\u00f3n para crecer con rentabilidad. En ese recorrido, el comercio electr\u00f3nico y los marketplaces son capacidades fundamentales, y la inteligencia artificial abrir\u00e1 adem\u00e1s nuevos espacios de descubrimiento, decisi\u00f3n y compra\u201d, <strong>se\u00f1ala <a href=\"https:\/\/www.linkedin.com\/in\/fjavieralonso\/\" target=\"_blank\" rel=\"noopener\">Javier Alonso<\/a>, nuevo VP de Commerce &amp; Experience to Scale de WAM.<\/strong><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>En WAM hemos incorporado a Javier Alonso como nuevo VP de \u2018Commerce &amp; Experience to Scale\u2019, desde donde liderar\u00e1 la evoluci\u00f3n de la propuesta de esta \u00e1rea de la compa\u00f1\u00eda. Su incorporaci\u00f3n permitir\u00e1 reforzar el acompa\u00f1amiento a empresas que buscan convertir su canal digital en una palanca real de negocio, conectando aspectos como producto, pricing, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8217,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[295,293,218,276,296],"solutions":[54],"formats":[274],"class_list":["post-8216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dentro-de-wam","tag-comercio-agentico","tag-commerce","tag-ecommerce","tag-ia","tag-scale","solutions-commerce-experience-to-scale","formats-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Javier Alonso, nuevo VP de Commerce en WAM - WAM<\/title>\n<meta name=\"description\" content=\"Javier Alonso se incorpora a WAM como VP de Commerce para impulsar ecosistemas digitales y el comercio ag\u00e9ntico. 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