{"id":8071,"date":"2026-07-15T08:03:36","date_gmt":"2026-07-15T06:03:36","guid":{"rendered":"https:\/\/wam.global\/wam-room\/\/?p=8071"},"modified":"2026-07-15T08:04:07","modified_gmt":"2026-07-15T06:04:07","slug":"enric-mora-head-of-innovation-ia","status":"publish","type":"post","link":"https:\/\/wam.global\/es\/wam-room\/enric-mora-head-of-innovation-ia\/","title":{"rendered":"WAM nombra a Enric Mora \u2018Head of Innovation &#038; Solutions\u2019 para transformar la IA en soluciones reales"},"content":{"rendered":"<p>WAM ha nombrado a <strong>Enric Mora<\/strong> nuevo <strong>\u2018Head of Innovation &amp; Solutions\u2019<\/strong> de la compa\u00f1\u00eda. Desde esta posici\u00f3n, <strong>liderar\u00e1 la estrategia de innovaci\u00f3n de WAM<\/strong>, orientada a convertir la inteligencia artificial y otras tecnolog\u00edas emergentes en soluciones concretas y alineadas con los retos reales de las empresas.<\/p>\n<p>Este nombramiento supone <strong>un paso m\u00e1s en la evoluci\u00f3n de WAM<\/strong>, que refuerza la <strong>innovaci\u00f3n como una capacidad transversal al servicio de toda la compa\u00f1\u00eda. \u2018Innovation &amp; Solutions\u2019<\/strong> actuar\u00e1 como un motor interno para identificar problemas reales de negocio, estructurar las capacidades de innovaci\u00f3n y las tecnolog\u00edas emergentes de la compa\u00f1\u00eda y transformarlas en <strong>propuestas aplicables para sus clientes.<\/strong> Con esta nueva funci\u00f3n, la compa\u00f1\u00eda consolida una visi\u00f3n de la <strong>innovaci\u00f3n centrada en la aplicaci\u00f3n pr\u00e1ctica<\/strong>, con soluciones preparadas para responder a necesidades concretas del mercado, y no solo en la exploraci\u00f3n de nuevas tendencias.<\/p>\n<p>Para liderar esta nueva etapa, WAM cuenta con los m\u00e1s de 13 a\u00f1os de experiencia de <strong>Enric Mora en Salesforce, CRM, arquitectura tecnol\u00f3gica y transformaci\u00f3n digital.<\/strong> Inici\u00f3 su trayectoria en NTT DATA y posteriormente ocup\u00f3 <strong>puestos de responsabilidad vinculados al CRM.<\/strong> En 2016 cofund\u00f3 <strong>Blackbird Consulting<\/strong>, compa\u00f1\u00eda especializada en soluciones Salesforce donde ejerci\u00f3 como CTO durante m\u00e1s de cinco a\u00f1os y que <strong>pas\u00f3 a formar parte de WAM en 2022.<\/strong> Desde entonces, Enric ha liderado el desarrollo de nuevas capacidades tecnol\u00f3gicas hasta asumir ahora la <strong>direcci\u00f3n de \u2018Innovation &amp; Solutions\u2019 de la compa\u00f1\u00eda.<\/strong><\/p>\n<p>A lo largo de su trayectoria ha participado en el dise\u00f1o e implantaci\u00f3n de soluciones innovadoras reconocidas por el ecosistema tecnol\u00f3gico y ha contribuido al posicionamiento de <strong>WAM como uno de los partners con mayor capacidad para integrar creatividad, datos y tecnolog\u00eda en proyectos de transformaci\u00f3n empresarial.<\/strong><\/p>\n<p><em>\u00abLa IA est\u00e1 entrando en una fase de madurez en la que ya no basta solo con probar y experimentar. Ahora, el verdadero reto reside en convertir su potencial en impacto real para el negocio. En WAM queremos convertir la promesa de la IA en soluciones reales para empresas normales, m\u00e1s all\u00e1 del humo\u00bb<\/em>, se\u00f1ala <strong>Enric Mora, Director de Innovaci\u00f3n <\/strong>de<strong> WAM.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>WAM ha nombrado a Enric Mora nuevo \u2018Head of Innovation &amp; Solutions\u2019 de la compa\u00f1\u00eda. Desde esta posici\u00f3n, liderar\u00e1 la estrategia de innovaci\u00f3n de WAM, orientada a convertir la inteligencia artificial y otras tecnolog\u00edas emergentes en soluciones concretas y alineadas con los retos reales de las empresas. Este nombramiento supone un paso m\u00e1s en la [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":8073,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[276,287],"solutions":[54],"formats":[274],"class_list":["post-8071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dentro-de-wam","tag-ia","tag-innovacion","solutions-commerce-experience-to-scale","formats-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enric Mora, nuevo Head of Innovation de WAM - WAM<\/title>\n<meta name=\"description\" content=\"El reto de la IA ya es generar impacto de negocio. 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