{"id":2599,"date":"2014-12-10T12:00:00","date_gmt":"2014-12-10T11:00:00","guid":{"rendered":"https:\/\/wam.global\/wam-room\/salesforce-marketing-automation-email-marketing-salesforce\/"},"modified":"2025-12-02T20:32:20","modified_gmt":"2025-12-02T19:32:20","slug":"salesforce-marketing-automation-email-marketing-salesforce","status":"publish","type":"post","link":"https:\/\/wam.global\/es\/wam-room\/salesforce-marketing-automation-email-marketing-salesforce\/","title":{"rendered":"Salesforce Marketing Automation. Email Marketing con Salesforce"},"content":{"rendered":"

Hace tiempo que no public\u00e1bamos nada en este blog y para romper con esta din\u00e1mica os vamos a presentar a Julia.<\/p>\n

Julia es una persona, como tantas otras, que sent\u00eda un miedo atroz cada vez que se \u00abenfrentaba\u00bb a la creaci\u00f3n de campa\u00f1as de email marketing con Salesforce y se frustraba cuando ve\u00eda todo el tiempo que ten\u00eda que invertir en crear su campa\u00f1a de marketing digital junto a Salesforce o se asustaba cuando ped\u00eda presupuestos a proveedores para que le hicieran las tareas. Hasta aqu\u00ed, todo com\u00fan mortal que se encuentre dentro de un departamento de Marketing, use o no Salesforce, se ver\u00e1 reflejado al 100%.<\/p>\n

Aunque Julia sea ficci\u00f3n, hay muchas \u00abJulias\u00bb y \u00abJulios\u00bb en el mundo y por eso lo hemos querido escenificar de esta manera la problem\u00e1tica y presentar SendClic Salesforce Marketing de la mano de Julia como la soluci\u00f3n a este tipo de trabas con las que se encuentran muchas personas a diario.<\/p>\n

Al ser un blog no vamos a entrar en detalles de producto, pero s\u00ed comentar brevemente 4 puntos que muchos ven como utop\u00edas y con SendClic se hacen realidad:<\/p>\n

– Alinear Ventas y Marketing.<\/strong> Marketing por un lado y ventas por otro, un cl\u00e1sico. Demasiado cl\u00e1sico y demasiado com\u00fan en las empresas. Cuando en SendClic hablamos de Marketing Automation o Email Marketing con Salesforce, es eso. Es decir, se crea todo en Salesforce y se mide todo en Salesforce, y con unas peque\u00f1as trazas podr\u00e1s ver qui\u00e9n recibe tus emails, qui\u00e9n los abre, hace clic, etc., Y podr\u00e1s pasar a ventas un lead en condiciones y no un lead que no sabe ni qui\u00e9n es tu empresa.<\/p>\n

– Integraci\u00f3n Nativa en Salesforce.<\/strong> Con lo que ello supone y empez\u00e1bamos a comentar en el anterior punto. Si tu herramienta de email marketing est\u00e1 dentro de tu sesi\u00f3n de Salesforce podr\u00e1s hacer realidad \u00abtodos tus sue\u00f1os\u00bb. Crear plantillas en tu sesi\u00f3n de Salesforce en minutos, enviar desde campa\u00f1as, ver estad\u00edsticas en tiempo real, manejar los estados de tus miembros de campa\u00f1a, calcular el ROI de tus campa\u00f1as sin despeinarte y un sinf\u00edn de acciones que no pueden ser m\u00e1s productivas.<\/p>\n

– Sin necesidad de conocimiento de HTML.<\/strong> Qu\u00e9 decir tiene que si como usuario de Salesforce no necesitas conocimientos t\u00e9cnicos, para utilizar email marketing con Salesforce y subirte al mundo del marketing automation con Saleforce, no necesitas saber nada que no sepas ya. Todo es f\u00e1cil e intuitivo y de la mano del CRM n\u00famero uno del mundo, Salesforce.<\/p>\n

En resumen, Julia no est\u00e1 contenta por tener un nuevo producto, sino que est\u00e1 contenta por tener un producto que la ofrece un editor de emails nativo en Salesforce, plantillas responsive, estad\u00edsticas en tiempo real en Salesforce y muchas m\u00e1s ventajas como la limpieza de emails para poder realizar campa\u00f1as perfectas de email marketing, posibilidad de realizar tests a\/b, tracking con Google Analytics y muchas m\u00e1s ventajas.<\/p>\n

Realmente, una persona que est\u00e9 metida en tareas de marketing con Salesforce, este producto le acerca a la vanguardia de lo que es hoy el marketing digital, y a aqu\u00e9llos que no disponen de Salesforce, les hace plantearse implantarlo en su empresa y poder empezar a medir su ROI de una manera muy sencilla y dar seguimiento a todas las oportunidades que se le presenten teniendo juntos a Marketing y Ventas por fin.<\/p>\n

Si quieres conocer a Julia dale al play, y si despu\u00e9s de ver a Julia quieres m\u00e1s informaci\u00f3n acerca de c\u00f3mo realizar email marketing con Salesforce, rellena el formulario de esta landing page<\/a> o ponte en contacto con nosotros directamente y te mostraremos c\u00f3mo se puede hacer todo esto que hemos hablado.<\/p>\n

relaci\u00f3n amor\/odio con las campa\u00f1as de email marketing con Salesforce, que pod\u00e9is leer m\u00e1s abajo o ver en el v\u00eddeo.<\/p>","protected":false},"excerpt":{"rendered":"

Salesforce Marketing Automation. Email Marketing con Salesforce<\/p>\n","protected":false},"author":4,"featured_media":2600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"solutions":[],"formats":[],"class_list":["post-2599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nSalesforce Marketing Automation. Email Marketing con Salesforce<\/title>\n<meta name=\"description\" content=\"Salesforce Marketing Automation. 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