{"id":2493,"date":"2023-10-25T12:00:00","date_gmt":"2023-10-25T10:00:00","guid":{"rendered":"https:\/\/wam.global\/wam-room\/loyalty-management-salesforce\/"},"modified":"2026-03-09T11:13:23","modified_gmt":"2026-03-09T10:13:23","slug":"loyalty-management-salesforce","status":"publish","type":"post","link":"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/","title":{"rendered":"Loyalty Management Salesforce: tecnolog\u00eda y el marketing para la fidelizaci\u00f3n"},"content":{"rendered":"

Captar nuevos clientes es dif\u00edcil. Cada d\u00eda existe m\u00e1s competencia en el mercado; por eso merece la pena fidelizar e invertir en los que ya tienes. Y para ello existen herramientas y soluciones como Loyalty Management de Salesforce<\/strong>, que te permite trazar estrategias y programas de fidelizaci\u00f3n.<\/p>\n

Es importante recordar que para la compa\u00f1\u00edas es de 6 a 7 veces m\u00e1s caro adquirir un nuevo cliente que mantenerlo<\/strong>, seg\u00fan Retail Touch Points<\/a>.<\/p>\n

La tecnolog\u00eda, junto con las distintas herramientas de marketing, nos brinda oportunidades para impulsar este gran reto: construir una relaci\u00f3n s\u00f3lida con nuestros clientes y premiar su lealtad.<\/p>\n

\u00bfC\u00f3mo debe funcionar un programa de loyalty?<\/h2>\n

Tener una estrategia de fidelizaci\u00f3n de clientes es esencial, sin importar el tama\u00f1o o industria de tu negocio. Una relaci\u00f3n a largo plazo con el cliente ser\u00e1 un triunfo para ambas partes.<\/p>\n

Una de las principales razones para invertir en programas de fidelizaci\u00f3n es la retenci\u00f3n de clientes<\/strong>. Para ello, se pueden ofrecer recompensas personalizadas seg\u00fan los h\u00e1bitos de compra.<\/p>\n

Con Loyalty Management de Salesforce podr\u00e1s conocer el perfil y los h\u00e1bitos de tus clientes en tiempo real, asegurando que los beneficios del programa sean completos y personalizados.<\/p>\n

Tambi\u00e9n es importante que el programa sea escalable y se adapte al crecimiento del negocio<\/strong>. Loyalty Management, a trav\u00e9s de la identificaci\u00f3n de los diferentes segmentos, permite personalizar el programa independientemente del crecimiento de tu negocio sin que por ello se resienta la percepci\u00f3n de personalizaci\u00f3n que el cliente tendr\u00e1 del programa.<\/p>\n

La fidelizaci\u00f3n tambi\u00e9n consiste en incentivar a los clientes para que vuelvan regularmente sin necesidad de impactar continuamente con anuncios o marketing agresivo. Esto har\u00e1 que, al mismo tiempo, se reduzcan los costes de inversi\u00f3n en este tipo de campa\u00f1as.<\/p>\n

Y por si fuera poco, con Loyalty Management de Salesforce, <\/strong>no solo conseguir\u00e1s aumentar la retenci\u00f3n sino que tambi\u00e9n aseguras aumentar el valor del tiempo de vida del cliente. Al ofrecerle beneficios adaptados a sus preferencias, se motiva a realizar compras adicionales o a incrementar el valor de sus compras.<\/p>\n

El cliente conectar\u00e1 emocionalmente con tu marca al obtener una mayor recompensa por su dinero. De pronto tendr\u00e1 la sensaci\u00f3n de que no solo se trata de gastar, sino de ganar gastando. <\/strong><\/p>\n

Un cliente feliz, es un cliente que hablar\u00e1 bien de tu marca. Invertir en programas de fidelizaci\u00f3n no solo es una inversi\u00f3n en clientes existentes, sino una apuesta a futuro<\/strong> que permite un crecimiento sostenible de tu empresa.<\/p>\n

\u00bfQu\u00e9 es Loyalty Management de Salesforce?<\/h2>\n

Loyalty Management de Salesforce<\/a> es la plataforma que permite a negocios mejorar la relaci\u00f3n entre cliente y empresa. Por su dise\u00f1o y configuraci\u00f3n r\u00e1pida y sencilla<\/strong>, evita que los equipos de fidelizaci\u00f3n inviertan en largas jornadas de aprendizaje y puedan activar iniciativas f\u00e1cilmente. Por eso, se adapta a cualquier tipo de empresa ya tenga o no experiencia en programas de fidelizaci\u00f3n.<\/p>\n

Adem\u00e1s con Loyalty Management podr\u00e1s trabajar de la mano de tus partners; ampliando las recompensas y venta cruzada de diferentes negocios<\/strong>. Te permitir\u00e1 tener todo en una sola herramienta e integrarla f\u00e1cilmente con plataformas de datos y nubes de Salesforce.<\/p>\n

Al poder conectar esta herramienta con el resto de soluciones de Salesforce, podr\u00e1s tener una visi\u00f3n 360\u00ba del cliente<\/strong>: sus compras, sus incidencias, diferenciaci\u00f3n entre los clientes por rango, comunicaciones personalizadas y f\u00e1ciles de escalar. Esto te dar\u00e1 ventajas competitivas frente a otros negocios, ya que podr\u00e1s ofrecerle al cliente justo lo que necesita.<\/p>\n

C\u00f3mo lo hacemos en Leadclic<\/h2>\n

Muchos de los clientes de Leadclic<\/a> han empezado a utilizar estrategias de fidelizaci\u00f3n<\/strong> para aumentar el consumo de productos o promocionar stock fuera de temporada.<\/p>\n

Por ejemplo, una empresa de bienes de consumo ha confiado en nosotros para liderar un proyecto pionero de redenci\u00f3n de puntos y promociones dentro de su app. Con esta iniciativa han conseguido aumentar de forma exponencial sus ventas en ciertos productos<\/strong>, as\u00ed como el registro de usuarios y uso diario de la app.<\/p>\n

Nuestro equipo experto en Loyalty<\/strong> y en las nubes de Salesforce, junto con nuestra agencia de marketing, trabajan de forma transversal para ayudarte a arrancar tu programa de fidelizaci\u00f3n y mejorar tus estrategias actuales.<\/p>\n

Loyalty Management y Leadclic son la combinaci\u00f3n perfecta para implementar tus programas de fidelizaci\u00f3n, hacer m\u00e1s experiencial el proceso de compra y ofrecer unos beneficios que hagan que tus clientes se enamoren de tu marca.<\/p>\n

Seamos parte de la revoluci\u00f3n entre la tecnolog\u00eda y el marketing<\/strong>, cambiemos la forma de conectar con nuestros clientes.<\/p>","protected":false},"excerpt":{"rendered":"

Loyalty Management Salesforce: tecnolog\u00eda y el marketing para la fidelizaci\u00f3n<\/p>\n","protected":false},"author":4,"featured_media":7715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[],"solutions":[],"formats":[],"class_list":["post-2493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dentro-de-wam"],"acf":[],"yoast_head":"\nLoyalty Management Salesforce: tecnolog\u00eda y marketing<\/title>\n<meta name=\"description\" content=\"Soluciones como Loyalty Management de Salesforce, que te permite trazar estrategias y programas de fidelizaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyalty Management Salesforce: tecnolog\u00eda y el marketing para la fidelizaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Soluciones como Loyalty Management de Salesforce, que te permite trazar estrategias y programas de fidelizaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/\" \/>\n<meta property=\"og:site_name\" content=\"WAM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/global.wam\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-25T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T10:13:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/ca9ae5cc-3125-4baf-8e52-7d2b4ff08194.png\" \/>\n<meta name=\"author\" content=\"WAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Loyalty Management Salesforce: tecnolog\u00eda y el marketing para la fidelizaci\u00f3n\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/ca9ae5cc-3125-4baf-8e52-7d2b4ff08194.png\" \/>\n<meta name=\"twitter:creator\" content=\"@wearemktWAM\" \/>\n<meta name=\"twitter:site\" content=\"@wearemktWAM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"WAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/\"},\"author\":{\"name\":\"WAM\",\"@id\":\"https:\/\/wam.global\/es\/#\/schema\/person\/2a351c7ee1c407ba0581765e91145a2e\"},\"headline\":\"Loyalty Management Salesforce: tecnolog\u00eda y el marketing para la fidelizaci\u00f3n\",\"datePublished\":\"2023-10-25T10:00:00+00:00\",\"dateModified\":\"2026-03-09T10:13:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/\"},\"wordCount\":807,\"publisher\":{\"@id\":\"https:\/\/wam.global\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wam.global\/wp-content\/uploads\/2023\/10\/loyalty-management-salesforce.webp\",\"articleSection\":[\"Dentro de WAM\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/\",\"url\":\"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/\",\"name\":\"Loyalty Management Salesforce: tecnolog\u00eda y marketing\",\"isPartOf\":{\"@id\":\"https:\/\/wam.global\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wam.global\/wp-content\/uploads\/2023\/10\/loyalty-management-salesforce.webp\",\"datePublished\":\"2023-10-25T10:00:00+00:00\",\"dateModified\":\"2026-03-09T10:13:23+00:00\",\"description\":\"Soluciones como Loyalty Management de Salesforce, que te permite trazar estrategias y programas de fidelizaci\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/#primaryimage\",\"url\":\"https:\/\/wam.global\/wp-content\/uploads\/2023\/10\/loyalty-management-salesforce.webp\",\"contentUrl\":\"https:\/\/wam.global\/wp-content\/uploads\/2023\/10\/loyalty-management-salesforce.webp\",\"width\":1707,\"height\":1111},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/wam.global\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Loyalty Management Salesforce: tecnolog\u00eda y el marketing para la fidelizaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wam.global\/es\/#website\",\"url\":\"https:\/\/wam.global\/es\/\",\"name\":\"WAM\",\"description\":\"The hybrid reference where Technology mixes with Creativity Consulting with Execution and Brands with People.\",\"publisher\":{\"@id\":\"https:\/\/wam.global\/es\/#organization\"},\"alternateName\":\"WAM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wam.global\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wam.global\/es\/#organization\",\"name\":\"WAM\",\"alternateName\":\"WAM\",\"url\":\"https:\/\/wam.global\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wam.global\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wam.global\/wp-content\/uploads\/2025\/09\/wam-logo-black.svg\",\"contentUrl\":\"https:\/\/wam.global\/wp-content\/uploads\/2025\/09\/wam-logo-black.svg\",\"width\":1,\"height\":1,\"caption\":\"WAM\"},\"image\":{\"@id\":\"https:\/\/wam.global\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/global.wam\",\"https:\/\/x.com\/wearemktWAM\",\"https:\/\/www.instagram.com\/wamglobal\/\",\"https:\/\/www.linkedin.com\/company\/wearemarketing-wam\"],\"ownershipFundingInfo\":\"https:\/\/wam.global\/about\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wam.global\/es\/#\/schema\/person\/2a351c7ee1c407ba0581765e91145a2e\",\"name\":\"WAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/b7bb15295c3f9346d4a0f77a238935a1a724751ff575a6d842cb5c2a922ce90d?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b7bb15295c3f9346d4a0f77a238935a1a724751ff575a6d842cb5c2a922ce90d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b7bb15295c3f9346d4a0f77a238935a1a724751ff575a6d842cb5c2a922ce90d?s=96&d=mm&r=g\",\"caption\":\"WAM\"},\"description\":\"WAM es un ecosistema h\u00edbrido donde estrategia, tecnolog\u00eda y creatividad se conectan para transformar marcas y negocios. Nacidos del pensamiento y la acci\u00f3n, integramos consultor\u00eda y ejecuci\u00f3n, marcas y personas, para crear soluciones reales, innovadoras y con impacto tangible en 360\u00b0. Nuestra propuesta se articula en cuatro estudios: Creativity & Content to Impact, CRM & Marketing Automation to Connect, Commerce & Experience to Scale y Media & Optimization to Grow, que trabajan de forma coordinada para generar soluciones reales, medibles y alineadas con los objetivos de negocio. Bajo la filosof\u00eda Thought & Action y la promesa \u201cDecoding Meaning\u201d, ayudamos a las marcas a traducir datos y tendencias en decisiones que crean experiencias relevantes, construyen valor de marca y mejoran resultados.\",\"url\":\"https:\/\/wam.global\/es\/wam-room\/author\/wam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Loyalty Management Salesforce: tecnolog\u00eda y marketing","description":"Soluciones como Loyalty Management de Salesforce, que te permite trazar estrategias y programas de fidelizaci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/","og_locale":"es_ES","og_type":"article","og_title":"Loyalty Management Salesforce: tecnolog\u00eda y el marketing para la fidelizaci\u00f3n","og_description":"Soluciones como Loyalty Management de Salesforce, que te permite trazar estrategias y programas de fidelizaci\u00f3n.","og_url":"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/","og_site_name":"WAM","article_publisher":"https:\/\/www.facebook.com\/global.wam","article_published_time":"2023-10-25T10:00:00+00:00","article_modified_time":"2026-03-09T10:13:23+00:00","og_image":[{"url":"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/ca9ae5cc-3125-4baf-8e52-7d2b4ff08194.png","type":"","width":"","height":""}],"author":"WAM","twitter_card":"summary_large_image","twitter_title":"Loyalty Management Salesforce: tecnolog\u00eda y el marketing para la fidelizaci\u00f3n","twitter_image":"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/ca9ae5cc-3125-4baf-8e52-7d2b4ff08194.png","twitter_creator":"@wearemktWAM","twitter_site":"@wearemktWAM","twitter_misc":{"Escrito por":"WAM","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/#article","isPartOf":{"@id":"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/"},"author":{"name":"WAM","@id":"https:\/\/wam.global\/es\/#\/schema\/person\/2a351c7ee1c407ba0581765e91145a2e"},"headline":"Loyalty Management Salesforce: tecnolog\u00eda y el marketing para la fidelizaci\u00f3n","datePublished":"2023-10-25T10:00:00+00:00","dateModified":"2026-03-09T10:13:23+00:00","mainEntityOfPage":{"@id":"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/"},"wordCount":807,"publisher":{"@id":"https:\/\/wam.global\/es\/#organization"},"image":{"@id":"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/#primaryimage"},"thumbnailUrl":"https:\/\/wam.global\/wp-content\/uploads\/2023\/10\/loyalty-management-salesforce.webp","articleSection":["Dentro de WAM"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/","url":"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/","name":"Loyalty Management Salesforce: tecnolog\u00eda y marketing","isPartOf":{"@id":"https:\/\/wam.global\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/#primaryimage"},"image":{"@id":"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/#primaryimage"},"thumbnailUrl":"https:\/\/wam.global\/wp-content\/uploads\/2023\/10\/loyalty-management-salesforce.webp","datePublished":"2023-10-25T10:00:00+00:00","dateModified":"2026-03-09T10:13:23+00:00","description":"Soluciones como Loyalty Management de Salesforce, que te permite trazar estrategias y programas de fidelizaci\u00f3n.","breadcrumb":{"@id":"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/#primaryimage","url":"https:\/\/wam.global\/wp-content\/uploads\/2023\/10\/loyalty-management-salesforce.webp","contentUrl":"https:\/\/wam.global\/wp-content\/uploads\/2023\/10\/loyalty-management-salesforce.webp","width":1707,"height":1111},{"@type":"BreadcrumbList","@id":"https:\/\/wam.global\/es\/wam-room\/loyalty-management-salesforce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wam.global\/es\/"},{"@type":"ListItem","position":2,"name":"Loyalty Management Salesforce: tecnolog\u00eda y el marketing para la fidelizaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/wam.global\/es\/#website","url":"https:\/\/wam.global\/es\/","name":"WAM","description":"The hybrid reference where Technology mixes with Creativity Consulting with Execution and Brands with People.","publisher":{"@id":"https:\/\/wam.global\/es\/#organization"},"alternateName":"WAM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wam.global\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/wam.global\/es\/#organization","name":"WAM","alternateName":"WAM","url":"https:\/\/wam.global\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wam.global\/es\/#\/schema\/logo\/image\/","url":"https:\/\/wam.global\/wp-content\/uploads\/2025\/09\/wam-logo-black.svg","contentUrl":"https:\/\/wam.global\/wp-content\/uploads\/2025\/09\/wam-logo-black.svg","width":1,"height":1,"caption":"WAM"},"image":{"@id":"https:\/\/wam.global\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/global.wam","https:\/\/x.com\/wearemktWAM","https:\/\/www.instagram.com\/wamglobal\/","https:\/\/www.linkedin.com\/company\/wearemarketing-wam"],"ownershipFundingInfo":"https:\/\/wam.global\/about\/"},{"@type":"Person","@id":"https:\/\/wam.global\/es\/#\/schema\/person\/2a351c7ee1c407ba0581765e91145a2e","name":"WAM","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/b7bb15295c3f9346d4a0f77a238935a1a724751ff575a6d842cb5c2a922ce90d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7bb15295c3f9346d4a0f77a238935a1a724751ff575a6d842cb5c2a922ce90d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b7bb15295c3f9346d4a0f77a238935a1a724751ff575a6d842cb5c2a922ce90d?s=96&d=mm&r=g","caption":"WAM"},"description":"WAM es un ecosistema h\u00edbrido donde estrategia, tecnolog\u00eda y creatividad se conectan para transformar marcas y negocios. Nacidos del pensamiento y la acci\u00f3n, integramos consultor\u00eda y ejecuci\u00f3n, marcas y personas, para crear soluciones reales, innovadoras y con impacto tangible en 360\u00b0. Nuestra propuesta se articula en cuatro estudios: Creativity & Content to Impact, CRM & Marketing Automation to Connect, Commerce & Experience to Scale y Media & Optimization to Grow, que trabajan de forma coordinada para generar soluciones reales, medibles y alineadas con los objetivos de negocio. Bajo la filosof\u00eda Thought & Action y la promesa \u201cDecoding Meaning\u201d, ayudamos a las marcas a traducir datos y tendencias en decisiones que crean experiencias relevantes, construyen valor de marca y mejoran resultados.","url":"https:\/\/wam.global\/es\/wam-room\/author\/wam\/"}]}},"_links":{"self":[{"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/posts\/2493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/comments?post=2493"}],"version-history":[{"count":0,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/posts\/2493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/media\/7715"}],"wp:attachment":[{"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/media?parent=2493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/categories?post=2493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/tags?post=2493"},{"taxonomy":"solutions","embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/solutions?post=2493"},{"taxonomy":"formats","embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/formats?post=2493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}