{"id":2462,"date":"2020-04-03T12:00:00","date_gmt":"2020-04-03T10:00:00","guid":{"rendered":"https:\/\/wam.global\/wam-room\/integracion-whatsapp-y-salesforce\/"},"modified":"2025-12-02T20:32:19","modified_gmt":"2025-12-02T19:32:19","slug":"integracion-whatsapp-y-salesforce","status":"publish","type":"post","link":"https:\/\/wam.global\/es\/wam-room\/integracion-whatsapp-y-salesforce\/","title":{"rendered":"WhatsApp y Salesforce: la uni\u00f3n m\u00e1s esperada"},"content":{"rendered":"<p>Como ya nos adelantaron nuestros compa\u00f1eros de WAM en su \u00faltimo post, uno de las actualizaciones m\u00e1s esperadas era la integraci\u00f3n de WhatsApp y Salesforce. Una ventaja que nos agilizar\u00e1 a todos mucho trabajo.<\/p>\n<p>Por fin nos encontramos con una de las actualizaciones m\u00e1s esperadas y demandada por sus usuarios, nosotros entre ellos. Poder dar respuestas a preguntas comunes que tenga el cliente y nos facilitar\u00e1 la comunicaci\u00f3n con \u00e9l. Sin duda este paso refuerza el compromiso con los usuarios del CRM n\u00famero 1 en el mundo.<\/p>\n<p>Est\u00e1bamos esperando esta integraci\u00f3n como agua de mayo y parece que por fin nos han escuchado y que bien nos vendr\u00e1 para ser m\u00e1s eficientes con nuestros clientes.<\/p>\n<h2>Beneficios de la integraci\u00f3n de WhatsApp y Salesforce<\/h2>\n<p>Algunos de los beneficios que nos aportar\u00e1 esta integraci\u00f3n ser\u00e1n sobretodo, una comunicaci\u00f3n con el cliente r\u00e1pida, sencilla y muy efectiva. Gracias a la integraci\u00f3n de WhatsApp y Salesforce, atenci\u00f3n al cliente podr\u00e1 atender en cualquier momento y de forma m\u00e1s cercana, interactuando as\u00ed de dos formas:<\/p>\n<ul>\n<li>Desarrollar interacciones de atenci\u00f3n al cliente con un m\u00e1ximo de 24 horas para responder por parte del agente.<\/li>\n<li>Gracias a unas plantillas permitir\u00e1 a la empresa iniciar conversaciones con los clientes en cualquier momento a trav\u00e9s de que las notificaciones sean preaprobadas y <a href=\"https:\/\/help.salesforce.com\/articleView?id=messaging_whatsapp_templates.htm&amp;type=5\">revisadas por WhatsApp<\/a>.<\/li>\n<li>Se puede enviar im\u00e1genes, plantillas de mensajes y archivos PDF instant\u00e1neamente.<\/li>\n<\/ul>\n<p>Como toda actualizaci\u00f3n de Salesforce tendr\u00e1s que reunir ciertos requisitos para poder beneficiarte de esta integraci\u00f3n. Los usuarios tendr\u00e1n que disponer de Lightning Experience y Salesforce Classic en la ediciones Enterprise, Performance, Unlimited y Developer.<\/p>\n<p>Contar con un tipo de licencia adecuada como Service Cloud y Chat y la m\u00e1s obvia, disponer de la app y cuenta oficial de WhatsApp. Si re\u00fanes todos estos requisitos podr\u00e1s <a href=\"https:\/\/help.salesforce.com\/articleView?id=messaging_set_up_whatsapp.htm\">configurar WhatsApp<\/a> como medio de comunicaci\u00f3n con tus clientes y disfrutar de hasta 25 conversaciones de <a href=\"https:\/\/releasenotes.docs.salesforce.com\/en-us\/spring20\/release-notes\/rn_einstein_bots_whatsapp.htm\">Einstein Bots<\/a>. Ten\u00e9is que estar atentos a nuestras RRSS ya que tenemos un Webinar preparado sobre el tema y podr\u00e1s visualizar todo con detalle.<\/p>\n<p>Con la actualizaci\u00f3n de integrar WhatsApp y Salesforce ser\u00e1 f\u00e1cil automatizar algunas respuestas para intentar ayudar a los usuarios antes hablar directamente con un agente. De este modo los usuarios podr\u00e1n preguntar sus dudas a trav\u00e9s de WhatsApp, recibiendo a tiempo real, respuestas automatizadas y ahorro de tiempo para ambas partes y obviamente le daremos la bienvenida a los emoticonos en la atenci\u00f3n al cliente a partir de ahora ;).<\/p>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Salesforce y WhatsApp dan un vuelco a la atenci\u00f3n al cliente Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/e7qu9jy49d?dnt=1#?secret=TmicwmFtT8\" data-secret=\"TmicwmFtT8\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<h2><b>Conclusiones<\/b><\/h2>\n<p>La integraci\u00f3n de WhatsApp y Salesforce abre una puerta que va a beneficiar a aquellos que tengan la nube de Sales o Service. Es sin duda, una mejora en la comunicaci\u00f3n y capacidad de respuesta con los usuarios, haciendo la atenci\u00f3n al cliente m\u00e1s \u00e1gil y efectiva. Con esta integraci\u00f3n conseguiremos mayor grado de fidelizaci\u00f3n con el cliente.<\/p>\n<p>\u00bfQuieres tener esta actualizaci\u00f3n para tu empresa? No dudes en <a href=\"https:\/\/www.leadclic.com\/\">contactar con nosotros<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>WhatsApp y Salesforce: la uni\u00f3n m\u00e1s esperada<\/p>\n","protected":false},"author":4,"featured_media":2463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[],"solutions":[],"formats":[],"class_list":["post-2462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dentro-de-wam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WhatsApp y Salesforce: la uni\u00f3n m\u00e1s esperada<\/title>\n<meta name=\"description\" content=\"WhatsApp y Salesforce: la uni\u00f3n m\u00e1s esperada\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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Bajo la filosof\u00eda Thought &amp; Action y la promesa \u201cDecoding Meaning\u201d, ayudamos a las marcas a traducir datos y tendencias en decisiones que crean experiencias relevantes, construyen valor de marca y mejoran resultados.","url":"https:\/\/wam.global\/es\/wam-room\/author\/wam\/"}]}},"_links":{"self":[{"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/posts\/2462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/comments?post=2462"}],"version-history":[{"count":0,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/posts\/2462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/media\/2463"}],"wp:attachment":[{"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/media?parent=2462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/categories?post=2462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/tags?post=2462"},{"taxonomy":"solutions","embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/solutions?post=2462"},{"taxonomy":"formats","embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/formats?post=2462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}