{"id":1860,"date":"2023-03-13T15:22:00","date_gmt":"2023-03-13T14:22:00","guid":{"rendered":"https:\/\/wam.global\/wam-room\/b2c-commerce-cloud-salesforce-plataformas-ecommerce\/"},"modified":"2026-06-08T17:09:41","modified_gmt":"2026-06-08T15:09:41","slug":"b2c-commerce-cloud-salesforce-plataformas-ecommerce","status":"publish","type":"post","link":"https:\/\/wam.global\/es\/wam-room\/b2c-commerce-cloud-salesforce-plataformas-ecommerce\/","title":{"rendered":"\u00bfPor qu\u00e9 elegir la plataforma B2C Commerce Cloud de Salesforce?"},"content":{"rendered":"

Introduction<\/h2>\n

If you\u2019re currently deciding which ecommerce platform to launch a new store, or replace an outdated one, this article will help you understand why Salesforce B2C Commerce Cloud may be the right fit for your business. <\/p>\n

We\u2019ll be focussing on three key advantages:<\/p>\n

    \n
  1. The cloud-based<\/strong> Software-as-a-Service (SaaS) model of B2C Commerce Cloud. <\/li>\n<\/ol>\n

    This relieves you of the burden of managing infrastructure, and drastically reduces the impact of upgrades. <\/p>\n

      \n
    1. The feature-richness<\/strong> of B2C Commerce Cloud. <\/li>\n<\/ol>\n

      Getting more out-of-the-box accelerates time-to-market, and reduces or removes dependency on plugins, custom development and external services.The ability of B2C Commerce Cloud to create a unified customer experience<\/strong> across multiple media and forms of communication, beyond the storefront, especially as part of Salesforce\u2019s broader family of customer-focussed services and Customer 360 vision.<\/p>\n

      Overview and History<\/h2>\n

      The ecommerce platform known today as B2C Commerce Cloud started life in 2004 as Demandware. By the time of its acquisition by Salesforce in 2016, Demandware was a Leader in Gartner\u2019s Digital Commerce Magic Quadrant, serving hundreds of millions of end-consumers, with customers such as L\u2019Oreal and Marks & Spencer. <\/p>\n

      Since then, B2C Commerce Cloud has maintained its position as a Leader in the Magic Quadrant and is also acknowledged as a Strong Performer in the latest Forrester Wave Report.<\/p>\n

      \"\"<\/figure>\n

      Meanwhile, Salesforce has continuously evolved B2C Commerce Cloud, incorporating new technologies, and integrating it into  its wider suite of cloud services, to form part of its vision of a unified, end-to-end, customer experience, from first contact to loyalty.<\/p>\n

      A Cloud-Based Solution <\/strong><\/h2>\n

      Designing, building and maintaining a secure, scalable infrastructure for an installed or \u201con-premises\u201d ecommerce platform is often a highly specialized and costly endeavor. With it comes the need to set up deployment, monitoring, and backup systems, CDN and caching, and the complexity of platform upgrades and security patching.  <\/p>\n

      The  cloud-based, Software as a Service (SaaS) model of B2C Commerce Cloud means Salesforce takes charge of these areas for you. It leaves you free to plan your Black Friday campaign, rather than load testing your store to ensure it will survive the big day. <\/p>\n

      A powerful example of the support you get from the B2C Commerce Cloud service is the way your merchandising team can work on new content, catalog changes, or promotional campaigns in the staging\/UAT environment, and have these changes automatically replicated and deployed into production. Just compare the effort required to set up such a process if your <\/strong>devops team <\/strong>were responsible for building the staging and production environments, and selectively replicating configurations between them.<\/p>\n

      Out-of-the-box: Then Main Features of B2C Commerce Cloud<\/h2>\n

      The more an ecommerce platform can do \u201cout-of-the-box\u201d, and the better it does it, the less you will have to depend on plugins, external services and custom development to fill gaps. This adds up to faster time-to-launch and lower maintenance costs. <\/p>\n

      B2C Commerce Cloud is a feature-rich<\/strong> solution. It excels in core areas, such as catalog customization, visual merchandising, flexible inventory, pricing and promotions management, fast checkout, SEO, mobile payments, internationalization, and so on. <\/p>\n

      But it also includes more advanced features, often contributed through external services, plugins, or custom development with other platforms, like AI-driven personalization, A\/B testing, social media and marketplace integration, and powerful drag and drop content creation.<\/p>\n