{"id":1717,"date":"2022-08-02T13:42:53","date_gmt":"2022-08-02T11:42:53","guid":{"rendered":"https:\/\/wam.global\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/"},"modified":"2026-06-08T17:09:42","modified_gmt":"2026-06-08T15:09:42","slug":"shopware-version-6-4-14-0-cuales-son-las-novedades","status":"publish","type":"post","link":"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/","title":{"rendered":"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades?"},"content":{"rendered":"<p>\u00a1Feliz principio de agosto a todos! \u00a1Empezamos este mes con noticias por parte de Shopware y su nueva versi\u00f3n 6.4.14.0!<\/p>\n<p>Como fans de <a href=\"https:\/\/www.interactiv4.com\/solutions\/shopware\/\">Shopware<\/a>, siempre nos emociona ver las nuevas caracter\u00edsticas y mejoras que se abren paso en el proyecto. Y aunque Shopware 6.4.14.0 se trate de una versi\u00f3n menor, todos sabemos que la clave est\u00e1 en los detalles, por lo que estamos preparados para explorar las nuevas caracter\u00edsticas y mejoras que han a\u00f1adido. Con eso en mente, nos hemos tomado unos minutos para mostrarte las 5 caracter\u00edsticas principales que encontrar\u00e1s en esta nueva versi\u00f3n.&nbsp;<\/p>\n<h2 id=\"h-edicion-masiva\"><strong>Edici\u00f3n masiva<\/strong><\/h2>\n<p>Se ha ampliado a algo m\u00e1s que pedidos, datos de productos y datos de clientes. Ahora puedes crear y descargar varios documentos a la vez, y enviar varios correos electr\u00f3nicos sobre el estado del pedido con solo unos pocos clics.<\/p>\n<h2 id=\"h-modulos-de-metodos-de-pago-alineados\"><strong>M\u00f3dulos de m\u00e9todos de pago alineados<\/strong><\/h2>\n<p>Ahora es m\u00e1s f\u00e1cil que nunca configurar y gestionar los diferentes m\u00e9todos de pago para tu tienda online. Tanto en los m\u00f3dulos SaaS como en los autoalojados, se han unificado las mejores opciones de ambas versiones para crear un m\u00f3dulo de pago m\u00e1s \u00e1gil, moderno e intuitivo.<\/p>\n<h2 id=\"h-categoria-principal-del-producto-para-mejorar-el-seo\"><strong>Categor\u00eda principal del producto para mejorar el SEO<\/strong><\/h2>\n<p>La selecci\u00f3n de la categor\u00eda principal no exist\u00eda en las versiones anteriores y, en algunos casos, las categor\u00edas no activas pod\u00edan aplicarse a un art\u00edculo por defecto, lo que provocaba que apareciese un mensaje de error al hacer clic en la \u00abbreadcrumb\u00bb de una categor\u00eda inactiva. La introducci\u00f3n de una categor\u00eda principal obligatoria ayuda a mejorar el SEO para definir el \u00abbreadcrumb\u00bb al tiempo que permite que los productos se asocien a varias categor\u00edas a la vez. Todo esto se puede gestionar f\u00e1cilmente en la p\u00e1gina de detalles del producto.<\/p>\n<figure class=\"item-figure\" itemprop=\"image\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ImageObject\"><img decoding=\"async\" src=\"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/web-i4-post-customer-engagementses.png\" alt=\"\" class=\"wp-image-27433\"\/><meta itemprop=\"url\" content=\"\"><\/figure>\n<h2 id=\"h-asignacion-automatica-de-nuevas-categorias-de-diseno\"><strong>Asignaci\u00f3n autom\u00e1tica de nuevas categor\u00edas de dise\u00f1o<\/strong><\/h2>\n<p>Para mejorar la experiencia del usuario, los nuevos dise\u00f1os de la Experiencia de Compra se asignar\u00e1n autom\u00e1ticamente a la categor\u00eda en la que se hayan creado. Esto ahorrar\u00e1 tiempo y mejorar\u00e1 el proceso anterior en el que era necesario crear un nuevo dise\u00f1o, guardarlo y volver a la categor\u00eda para asignarlo.<\/p>\n<h2 id=\"h-la-novedad-url-dinamica-para-imagenes\"><strong>La novedad: URL din\u00e1mica para im\u00e1genes<\/strong><\/h2>\n<p>En la versi\u00f3n de abril se mejor\u00f3 el proceso de \u00ablinking\u00bb para establecer enlaces de texto din\u00e1micos de forma m\u00e1s limpia y r\u00e1pida. Ahora, Shopware ha simplificado la creaci\u00f3n de enlaces din\u00e1micos con im\u00e1genes. De esta manera, si los productos o las categor\u00edas cambian despu\u00e9s de la vinculaci\u00f3n, la URL vinculada cambiar\u00e1 autom\u00e1ticamente y llevar\u00e1 al usuario al enlace deseado.<\/p>\n<p>Si quieres saber m\u00e1s acerca de estos nuevos cambios o tienes curiosidad por ver qu\u00e9 m\u00e1s ha sacado Shopware en esta nueva versi\u00f3n, dir\u00edgete a su <a href=\"https:\/\/www.shopware.com\/en\/news\/shopware-6-release-news-august-2022\">blog<\/a> para comprobar las notas de esta \u00faltima versi\u00f3n y ver el siguiente v\u00eddeo.&nbsp;<\/p>\n<pre class=\"wp-block-preformatted\"><iframe loading=\"lazy\" title=\"Release News: Improvements &amp; more in Shopware 6.4.14 (EN)\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/szsQXG2FDwc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/pre>\n<p>Y como siempre, si quieres aprender m\u00e1s sobre c\u00f3mo Interactiv4 puede ayudarte a ti y a tu negocio a alcanzar el m\u00e1ximo potencial, \u00a1no dudes en <a href=\"https:\/\/www.interactiv4.com\/contacto\/\">contactarnos<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a1Feliz principio de agosto a todos! \u00a1Empezamos este mes con noticias por parte de Shopware y su nueva versi\u00f3n 6.4.14.0! Como fans de Shopware, siempre nos emociona ver las nuevas caracter\u00edsticas y mejoras que se abren paso en el proyecto. Y aunque Shopware 6.4.14.0 se trate de una versi\u00f3n menor, todos sabemos que la clave [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[],"solutions":[],"formats":[40],"class_list":["post-1717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dentro-de-wam","formats-articulo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades? - WAM<\/title>\n<meta name=\"description\" content=\"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades?\" \/>\n<meta property=\"og:description\" content=\"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/\" \/>\n<meta property=\"og:site_name\" content=\"WAM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/global.wam\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-02T11:42:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T15:09:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/web-i4-blog-cover-en-1200x675.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"WAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wearemktWAM\" \/>\n<meta name=\"twitter:site\" content=\"@wearemktWAM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"WAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/\"},\"author\":{\"name\":\"WAM\",\"@id\":\"https:\/\/wam.global\/es\/#\/schema\/person\/a1a42b98a4178627c224989dafb7cb16\"},\"headline\":\"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades?\",\"datePublished\":\"2022-08-02T11:42:53+00:00\",\"dateModified\":\"2026-06-08T15:09:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/\"},\"wordCount\":556,\"publisher\":{\"@id\":\"https:\/\/wam.global\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/web-i4-blog-cover-en.png\",\"articleSection\":[\"Dentro de WAM\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/\",\"url\":\"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/\",\"name\":\"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades? - WAM\",\"isPartOf\":{\"@id\":\"https:\/\/wam.global\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/web-i4-blog-cover-en.png\",\"datePublished\":\"2022-08-02T11:42:53+00:00\",\"dateModified\":\"2026-06-08T15:09:42+00:00\",\"description\":\"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades?\",\"breadcrumb\":{\"@id\":\"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/#primaryimage\",\"url\":\"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/web-i4-blog-cover-en.png\",\"contentUrl\":\"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/web-i4-blog-cover-en.png\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/wam.global\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wam.global\/es\/#website\",\"url\":\"https:\/\/wam.global\/es\/\",\"name\":\"WAM\",\"description\":\"The hybrid reference where Technology mixes with Creativity Consulting with Execution and Brands with People.\",\"publisher\":{\"@id\":\"https:\/\/wam.global\/es\/#organization\"},\"alternateName\":\"WAM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wam.global\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wam.global\/es\/#organization\",\"name\":\"WAM\",\"alternateName\":\"WAM\",\"url\":\"https:\/\/wam.global\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wam.global\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wam.global\/wp-content\/uploads\/2025\/09\/wam-logo-black.svg\",\"contentUrl\":\"https:\/\/wam.global\/wp-content\/uploads\/2025\/09\/wam-logo-black.svg\",\"width\":1,\"height\":1,\"caption\":\"WAM\"},\"image\":{\"@id\":\"https:\/\/wam.global\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/global.wam\",\"https:\/\/x.com\/wearemktWAM\",\"https:\/\/www.instagram.com\/wamglobal\/\",\"https:\/\/www.linkedin.com\/company\/wearemarketing-wam\"],\"ownershipFundingInfo\":\"https:\/\/wam.global\/about\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wam.global\/es\/#\/schema\/person\/a1a42b98a4178627c224989dafb7cb16\",\"name\":\"WAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/b7bb15295c3f9346d4a0f77a238935a1a724751ff575a6d842cb5c2a922ce90d?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b7bb15295c3f9346d4a0f77a238935a1a724751ff575a6d842cb5c2a922ce90d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b7bb15295c3f9346d4a0f77a238935a1a724751ff575a6d842cb5c2a922ce90d?s=96&d=mm&r=g\",\"caption\":\"WAM\"},\"description\":\"WAM es un ecosistema h\u00edbrido donde estrategia, tecnolog\u00eda y creatividad se conectan para transformar marcas y negocios. Nacidos del pensamiento y la acci\u00f3n, integramos consultor\u00eda y ejecuci\u00f3n, marcas y personas, para crear soluciones reales, innovadoras y con impacto tangible en 360\u00b0. Nuestra propuesta se articula en cuatro estudios: Creativity &amp; Content to Impact, CRM &amp; Marketing Automation to Connect, Commerce &amp; Experience to Scale y Media &amp; Optimization to Grow, que trabajan de forma coordinada para generar soluciones reales, medibles y alineadas con los objetivos de negocio. Bajo la filosof\u00eda Thought &amp; Action y la promesa \u201cDecoding Meaning\u201d, ayudamos a las marcas a traducir datos y tendencias en decisiones que crean experiencias relevantes, construyen valor de marca y mejoran resultados.\",\"url\":\"https:\/\/wam.global\/es\/wam-room\/author\/wam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades? - WAM","description":"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/","og_locale":"es_ES","og_type":"article","og_title":"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades?","og_description":"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades?","og_url":"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/","og_site_name":"WAM","article_publisher":"https:\/\/www.facebook.com\/global.wam","article_published_time":"2022-08-02T11:42:53+00:00","article_modified_time":"2026-06-08T15:09:42+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/web-i4-blog-cover-en-1200x675.png","type":"image\/png"}],"author":"WAM","twitter_card":"summary_large_image","twitter_creator":"@wearemktWAM","twitter_site":"@wearemktWAM","twitter_misc":{"Escrito por":"WAM","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/#article","isPartOf":{"@id":"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/"},"author":{"name":"WAM","@id":"https:\/\/wam.global\/es\/#\/schema\/person\/a1a42b98a4178627c224989dafb7cb16"},"headline":"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades?","datePublished":"2022-08-02T11:42:53+00:00","dateModified":"2026-06-08T15:09:42+00:00","mainEntityOfPage":{"@id":"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/"},"wordCount":556,"publisher":{"@id":"https:\/\/wam.global\/es\/#organization"},"image":{"@id":"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/#primaryimage"},"thumbnailUrl":"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/web-i4-blog-cover-en.png","articleSection":["Dentro de WAM"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/","url":"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/","name":"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades? - WAM","isPartOf":{"@id":"https:\/\/wam.global\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/#primaryimage"},"image":{"@id":"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/#primaryimage"},"thumbnailUrl":"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/web-i4-blog-cover-en.png","datePublished":"2022-08-02T11:42:53+00:00","dateModified":"2026-06-08T15:09:42+00:00","description":"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades?","breadcrumb":{"@id":"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/#primaryimage","url":"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/web-i4-blog-cover-en.png","contentUrl":"https:\/\/wam.global\/wp-content\/uploads\/2025\/11\/web-i4-blog-cover-en.png","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/wam.global\/es\/wam-room\/shopware-version-6-4-14-0-cuales-son-las-novedades\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wam.global\/es\/"},{"@type":"ListItem","position":2,"name":"Shopware versi\u00f3n 6.4.14.0: \u00bfcu\u00e1les son las novedades?"}]},{"@type":"WebSite","@id":"https:\/\/wam.global\/es\/#website","url":"https:\/\/wam.global\/es\/","name":"WAM","description":"The hybrid reference where Technology mixes with Creativity Consulting with Execution and Brands with People.","publisher":{"@id":"https:\/\/wam.global\/es\/#organization"},"alternateName":"WAM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wam.global\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/wam.global\/es\/#organization","name":"WAM","alternateName":"WAM","url":"https:\/\/wam.global\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wam.global\/es\/#\/schema\/logo\/image\/","url":"https:\/\/wam.global\/wp-content\/uploads\/2025\/09\/wam-logo-black.svg","contentUrl":"https:\/\/wam.global\/wp-content\/uploads\/2025\/09\/wam-logo-black.svg","width":1,"height":1,"caption":"WAM"},"image":{"@id":"https:\/\/wam.global\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/global.wam","https:\/\/x.com\/wearemktWAM","https:\/\/www.instagram.com\/wamglobal\/","https:\/\/www.linkedin.com\/company\/wearemarketing-wam"],"ownershipFundingInfo":"https:\/\/wam.global\/about\/"},{"@type":"Person","@id":"https:\/\/wam.global\/es\/#\/schema\/person\/a1a42b98a4178627c224989dafb7cb16","name":"WAM","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/b7bb15295c3f9346d4a0f77a238935a1a724751ff575a6d842cb5c2a922ce90d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7bb15295c3f9346d4a0f77a238935a1a724751ff575a6d842cb5c2a922ce90d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b7bb15295c3f9346d4a0f77a238935a1a724751ff575a6d842cb5c2a922ce90d?s=96&d=mm&r=g","caption":"WAM"},"description":"WAM es un ecosistema h\u00edbrido donde estrategia, tecnolog\u00eda y creatividad se conectan para transformar marcas y negocios. Nacidos del pensamiento y la acci\u00f3n, integramos consultor\u00eda y ejecuci\u00f3n, marcas y personas, para crear soluciones reales, innovadoras y con impacto tangible en 360\u00b0. Nuestra propuesta se articula en cuatro estudios: Creativity &amp; Content to Impact, CRM &amp; Marketing Automation to Connect, Commerce &amp; Experience to Scale y Media &amp; Optimization to Grow, que trabajan de forma coordinada para generar soluciones reales, medibles y alineadas con los objetivos de negocio. Bajo la filosof\u00eda Thought &amp; Action y la promesa \u201cDecoding Meaning\u201d, ayudamos a las marcas a traducir datos y tendencias en decisiones que crean experiencias relevantes, construyen valor de marca y mejoran resultados.","url":"https:\/\/wam.global\/es\/wam-room\/author\/wam\/"}]}},"_links":{"self":[{"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/posts\/1717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/comments?post=1717"}],"version-history":[{"count":0,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/posts\/1717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/media\/924"}],"wp:attachment":[{"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/media?parent=1717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/categories?post=1717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/tags?post=1717"},{"taxonomy":"solutions","embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/solutions?post=1717"},{"taxonomy":"formats","embeddable":true,"href":"https:\/\/wam.global\/es\/wp-json\/wp\/v2\/formats?post=1717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}