{"id":1567,"date":"2020-11-03T15:01:50","date_gmt":"2020-11-03T14:01:50","guid":{"rendered":"https:\/\/wam.global\/wam-room\/adobe-analytics-integration\/"},"modified":"2025-11-20T15:08:11","modified_gmt":"2025-11-20T14:08:11","slug":"adobe-analytics-integration-2","status":"publish","type":"post","link":"https:\/\/wam.global\/es\/wam-room\/adobe-analytics-integration-2\/","title":{"rendered":"[Adobe]* Analytics Integration"},"content":{"rendered":"<p class=\"p1\">El pasado d\u00eda 24 de octubre, <a href=\"https:\/\/twitter.com\/ignacioriesco\" target=\"_blank\" rel=\"noopener\">Ignacio Riesco<\/a>, CEO de Interactiv4, present\u00f3 en el evento <a href=\"https:\/\/www.mageconf.com.ua\/\" target=\"_blank\" rel=\"noopener\">Mageconf<\/a>, nuestro nuevo motor de integraci\u00f3n de anal\u00edtica desarrollado para integrar Adobe Analytics con Magento 2 y compatible con Google Analytics.<\/p>\n<p class=\"p1\">Hace algunos meses se nos present\u00f3 el reto de integrar Adobe Analytics para uno de nuestros clientes. Aunque creemos que ya deber\u00eda estar disponible una integraci\u00f3n por parte de Adobe, aunque fuera una versi\u00f3n inicial, esto no es as\u00ed y todav\u00eda no hay base s\u00f3lida, ni una extension ni en el marketplace ni en un repositorio p\u00fablico.<\/p>\n<p class=\"p1\">En m\u00faltiples experiencias anteriores, hemos integrado Magento con distintas herramientas de anal\u00edtica, especialmente Google con Enhanced eCommerce y siempre nos hemos encontrado que, mientras que los requerimientos de los clientes tienen muchas caracter\u00edsticas comunes, nunca son exactamente lo mismo. Todos tienen algo espec\u00edfico y personalizado a desarrollar.<\/p>\n<p class=\"p1\">A medida que aumenta la cantidad de proyectos de anal\u00edtica con los que trabajamos, la necesidad constante de a\u00f1adir c\u00f3digo espec\u00edfico para satisfacer requisitos de an\u00e1lisis conduce a enfoques de desarrollo duplicados o inconsistentes, que son dif\u00edciles de mantener. Cuando se comienza a trabajar con otra plataforma, como Adobe Analytics, es muy probable tener&nbsp;que escribir grandes cantidades de c\u00f3digo similar desde cero.<\/p>\n<p class=\"p1\">Con esto en mente, desarrollamos la extensi\u00f3n Interactiv4 Analytics para brindar una base flexible y altamente configurable para integraciones con cualquier plataforma anal\u00edtica, con el foco siempre en disponer de una completa configuraci\u00f3n desde el Panel de Administraci\u00f3n.<\/p>\n<p>La extensi\u00f3n proporciona un toolkit para que los desarrolladores de Magento creen sus propias integraciones con cualquier plataforma de an\u00e1lisis:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Agrupaci\u00f3n de bloques html en roles l\u00f3gicos como \u00ablista de productos\u00bb o \u00abenlace de productos\u00bb.<\/li>\n<li class=\"li1\">Definir datos para empujar al data layer.<\/li>\n<li class=\"li1\">Definir eventos del navegador y del servidor Magento y vincularlos con handlers javascript (JS Components).<\/li>\n<li>Entre otros&#8230;<\/li>\n<\/ul>\n<p class=\"p1\">Adem\u00e1s,&nbsp; permite configurar estos elementos desde el Panel de administraci\u00f3n.<\/p>\n<p>Con este desarrollo proporcionamos una forma nueva, limpia y est\u00e1ndar de definir controladores de eventos y otros componentes de JavaScript, sin la necesidad de bloques personalizados ni cambios de layout.<\/p>\n<p class=\"p1\">Tambi\u00e9n hemos creado la extensi\u00f3n Interactiv4 Adobe Launch, para llevar las capacidades de nuestra extensi\u00f3n Analytics a un uso pr\u00e1ctico con la plataforma Adobe Analytics.<\/p>\n<p>Os dejamos aqu\u00ed la presentaci\u00f3n:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Ucwi6o6P_RA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vQVGDGzNzTfw7UjUY6FexKlJ9qtOWZ_HcbMeMWj2E1Px4al8BwHLgLjwgxH6rA85hwPWQb8AJ2NiyBy\/embed?start=false&amp;loop=false&amp;delayms=3000\" width=\"960\" height=\"569\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>El pasado d\u00eda 24 de octubre, Ignacio Riesco, CEO de Interactiv4, present\u00f3 en el evento Mageconf, nuestro nuevo motor de integraci\u00f3n de anal\u00edtica desarrollado para integrar Adobe Analytics con Magento 2 y compatible con Google Analytics. Hace algunos meses se nos present\u00f3 el reto de integrar Adobe Analytics para uno de nuestros clientes. Aunque creemos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[198,211,204,191],"solutions":[],"formats":[40],"class_list":["post-1567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dentro-de-wam","tag-adobe-commerce","tag-analytics","tag-integrations","tag-magento","formats-articulo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adobe Analytics Integration | Interactiv4<\/title>\n<meta name=\"description\" content=\"Lee nuestro art\u00edculo sobre Adobe Analytics Integration. 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